Principles of marketing - The marketing process

SoccerBoss
Category:
Economics
Price: $10 USD

Question description

a) Briefly explain the 'marketing process.' (4 marks) b) Highlight any four components of the macro marketing environment. (4 marks) c) Briefly explain the following terms as used in marketing: i) Marketing concept (2 marks) - r =. ii) Market positioning. (2 marks) iii) Marketing mix. (2 marks) iv) e-marketing. (2 marks) v) Product differentiation. (2 marks) vi) Relationship marketing. (2 marks) d) i) What is the product life cycle? (4 marks) ii) Briefly explain the consumer buying process. (4 marks) e) Discuss any two benefits of market research to marketing managers. (2 marks)

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Purdue University
PREMIUM TUTOR
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors