HBC 2127 :marketing

Price: $10 USD

Question description

a)  Briefly explain the 'marketingprocess.'   (4 marks)

b)  Highlight any four components  of the macro marketing environment.   (4 marks)

c)  Briefly explain the following terms as used in marketing:

i)  Marketing concept  (2 marks)

- r =.

ii)  Market positioning. (2 marks) iii) Marketing mix.  (2 marks) iv) e-marketing.  (2 marks) v) Product differentiation. (2 marks)

vi)  Relationship  marketing.  (2 marks)

d)  i) What is the product  life cycle?   (4 marks)

ii) Briefly explain the consumer buying process.  (4 marks) e) Discuss any two benefits of market research to marketing managers.  (2 marks)

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