product position map and eps/ebit analysis for fast food chains

timer Asked: Nov 1st, 2015

Question description

1. Develop a product-positioning map for Mcdonald's, wendy's burger king, and Hardees. Include in the diagram.

2.Perform an EPS/EBIT Analysis for McDonalds. Let's say McDonald's needs to raise 1 billion to expand into Africa. Determine whether McDonald's should have used all deb, all stock, or a 50-50 combination of debt and stock to finance this market-development strategy. Assume a 38% tax rate, 5% interest rate, McDonald's stock price of $50 per share, and an annual dividend of .30 per share of common stock. The EBIT range for 2010 is between 6.332 billion and 9 billion. A total of 1 billion shares common stock are outstanding. Develop an EPS/EBIT chart to reflect your analysis

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