Response to Student

FratBro23
Category:
Marketing
Price: $10 USD

Question description

The trade-offs of qualitative or quantitative research are depth interview, focus group and hybrid techniques. Focus group is the best trade-off because it helps to get real results from real people.  Depth interviews involve one-on-one, which allow the individual to go into depth about why they like the product. The hybrid techniques can combine individual, group, and observational. The technique interviews two or three friends together to get their opinions on the products.

I am a manager of a small start-up company and on a tight budget; I would use the hybrid technique. The hybrid technique would let me interview several people at one time and it will help me save money on the budget.

Reference:

Dobney. (2011). Qualitative research types and techniques. Retrieved from http://www.dobney.com/Research/qualitative_recipebook.htm


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: New York University
PREMIUM TUTOR
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors