For more information on Group Projects, please read the Group Project Guidelines.The e-business's board of trustees wants Will Learner to provide assurances that the e-business health institute's traditional customer constituents will be served well by its e-marketing process. Mr. Learner has turned to your team to provide current information on the ability of online portals, such as the e-business health institute's Web site, to facilitate more adaptable links among the e-business customer types. More broadly, the board of trustees and Will Learner want to determine the student target market that MedEd should attract.You will use your expertise on segmentation to determine the psychographic market segment that you think MedEd should now attract. Furthermore, as a team, you will also draw on your e-marketing expertise to compose a presentation analyzing the following 4 key strategic connections created by the e-business health institute's Web site portal:Business-to-business (B2B) exchanges among the e-business's business/organizational customersBusiness-to-customer (B2C) exchanges between the e-business's business/organizational customers and its individual consumer network of online users and visitorsCustomer-to-business (C2B) exchanges between the e-business's individual consumer students/users and business/organizational customersCustomer-to-customer (C2C) exchanges among the e-business's constituentsIn addition, President Learner has made you aware of the extreme concern among powerful members of the MedEd board of trustees regarding ethical and cross-cultural considerations associated with an online learning platform. Your team's presentation should propose policies for ethical safeguards related to online privacy and guidelines for embracing cross-cultural, diversity health care education considerations.Individual Portion (160 points)Each member of the team should research and complete an individual paper. This individual paper may be made in either Word or PowerPoint, and it should determine the student psychographic market segment that the integrated MedEd/CHC should now attract. The paper should address the following areas:Explain the specific psychographic market segment of students whom you wish to attract and the qualities of this psychographic market segment. (The course chat this week will go into different psychographic segments and their qualities.)Justify why the psychographic segment is appropriate for the new MedEd university that you envision.Discuss at least 2 marketing strategies that reflect the segment’s qualities, and explain why the marketing strategies support the segment’s qualities.Group Portion (40 points)The members of your team should work together to develop a PowerPoint presentation that provides a few illustrations, and their justifications, for each of the following 4 exchanges for MedEd/CHC:1–2 slides: B2B-pattern e-marketing processes that entail exchanges among business/organization customers (e.g., financial donors supporting suppliers/vendors, advertisers promoting educational involvement of health care organizations)1–2 slides: B2C-pattern e-marketing processes that entail exchanges between business/organization customers and individual consumer students/users (e.g., health care organizations and practical student learning, government agencies and student financial aid)1–2 slides: C2B-pattern e-marketing processes that entail exchanges between individual consumer students/users and business/organizational customers (e.g., administrative records management for health care organizations, online advertising graphics for advertising sponsors)1–2 slides: C2C-pattern e-marketing processes that entail exchanges among individual consumers (e.g., providing health care education webzine/blog subscriptions, selling health care education merchandise such as electronic textbooks and virtual lab programs)In addition, the group portion should address the following:1–2 slides: Ethical and cross-cultural considerations related to the e-business's online safeguards for health care education and student ethnic diversityThe final product should include both the group PowerPoint presentation submitted by the entire group team and an individual paper, developed by individual team members themselves. The grouppresentation should be in PowerPoint and submitted in the Group Submission area.For more information on creating PowerPoint presentations, please visit the Microsoft Office Applications Lab.Please add your file.Group PortionDiscuss and collaborate on how to allocate individual portions of the presentation and how to combine the individual portions into a cohesive and logically organized presentation.Use the Small Group Discussion Board to explain how the e-business digital customer strategy achieves strategic connections for the 4 key customer exchange patterns (B2B, B2C, C2B, and C2C), including ethical and cross-cultural issues.Please add your file.For assistance with your assignment, please use your text, Web resources, and all course materials.