I need an executive summary

User Generated

Zvxr_0

Writing

Description

Strategy.docx 

This should be one or two paragraphs which summarize the rest of the report. What do you conclude about the market and what is your strategy.


SEE ATTCHMENT.


Unformatted Attachment Preview

Strategy Our team strategy is going to be focused on mostly selling small boxes of Muesli. We have decided to manufacture 4 different kinds, Blueberry as a small box, Nut as a small box, Original as a large box and strawberry as a small box. Our strategy on marketing will be to only market in the regions where there is a lot of product in inventory or where there is no change in the inventory at all for quite a few days. Plan for procurement - We will forecast 200,000 of each product. We will run ERP right away of course and then we will run it every 2-3 days depending on how the products sell and how much of the material we need. Distribution - we will start off by distributing about 1/3 of each product to each region. If this does not work then we will change it based off of how they are selling in each region. - the product mixes will remain the same throughout the game because we feel that they are very profitable the way they are. Pricing - the prices will be increased right away by about $.10- $.20 - based on how they sell throughout the game will help us decide on whether or not we should increase or decrease them. - if the products sell fast the prices will be increased accordingly - if the products sell really slow or not at all the prices will be decreased and marketing will kick in to get rid of the product. - we will also adjust the prices based on when more product is being delivered so we can catch the rush of the product being sold. Team Organization In our team Peter will be in charge of pricing. Haley will be in charge of marketing and setting up the forecast, running ERP for the first time, creating the automatic POs, releasing the production for the first time and setting up the stock transfer. After all of this is set up, Abdulkarim will then run MRP for the rest of the game. Mohammed will then continue to place the purchase orders for the rest of the game as well. Haley will be one of the main communicators. She will communicate with Abdulkarim the most to let him know if he needs to run MRP based on what we can see in our inventory. She will watch the inventory levels to see where we need to adjust prices and let Peter know so he can fix them. Peter will be the other main communicator. He will communicate with Mohammed and let him know when to place the purchase order. Haley will then communicate to Peter when orders are coming in and will be delivered so he can adjust prices and he can then communicate to Mohammed so he can put in more purchase orders so we can create more products. Market Profile In our market analysis we found that company FF had success selling mostly small boxes as opposed to large boxes. Attached is a pdf of a story board showing some highlights of their sales data. In on the story board there is a bar chart showing size on the y axis and net value on the x axis. In this chart we see that the net value of the 500g boxes is much higher than the net value of the 1kg boxes. This essentially means the smaller boxes were more profitable for company FF. We also had success in our own practice rounds while selling small boxes, specifically in the last round which we won. We used a strategy similar to the one we have outlined in this document. Our past successes with this strategy, along with the data from company FF are good examples of why this type of strategy is viable.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer


Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags