Determine the HRM’s role in the performance management process and explain how to ensure the process aligns with the organization’s strategic plan.  Differentiate between the trait, behavioral, and results-based performance appraisal systems, providing an example where each would be most applicable.  Identify best suited appraisal for the Maersk Customer Service – CARE Business Partner.  Identify and describe a variety of performance rating scales that can be used in organizations including graphical scales, letter scales, and numeric scales.

This individual paper is meant to demonstrate your ability to connect the Glo-Bus simulation with the teachings of the class. In this reflection paper you will be asked to analyze your team's strategy for the game and reflect on the lessons learned. Please address the following questions as you prepare your reflection paper: Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics). Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy? What did you learn about working with a team through this simulation? What did you  learn that will help you in your work environment?

part 1 With attachmentspart 2, around (1000) words: (Refer to the Textbook Chapters 4, 5 & 6)1. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9)a.Where are you now? (situation analysis) b.Where do you want to be? (business objectives)c.How are you going to get there? (strategy) d.How exactly do you get there? (tactics)e.Who does what and when? (actions) f.How do you monitor performance? (control)2.Summaries the marketing mix best suitable for your campaign. (refer to ch5)a.Product variables b.Price variables c.Place variables d.Promotion variables e.Process variables3.How can you implement relationship marketing for your campaign? (refer to ch6)a.Could you create a virtual community? And how does it help the relationship marketing.b.Could you use digital media to support customers’ advocacy? And how?Part 3, around (1000) words: (Refer to the Textbook Chapters 7, 8, 9 &10) – you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.What is your campaign message? (about your digital campaign message)b. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).c. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign) . Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).Guidelines for the project assignment: Follow ALL the instructions in the attached PDF fileMust follow the first partUse the footer function to insert page number.Use font Times New Roman, 12 font size Use 2.0 line spacing Ensure that you follow the APA style in your project.Your project report length should be 2000 words.Plagiarism is forbidden