Description
Note: There are two (2) parts to this journal entry.
Part A: Executive Summary
You will create a fictional start-up company that serves the U.S. market with a product or service.
Write one to two (1-2) paragraphs in which you:
- Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.
- Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
Write one to two (1-2) paragraphs in which you:
- Analyze
the business customers / clients that you wish to target. Your analysis should
include, but not be limited to, their:
- demographic profile (e.g., age, gender, ethnicity, etc.)
- psychographic profile (e.g., interests, routine, habits, etc.)
- profession (e.g., income, occupation, education)
- geographic location (e.g., country, region, city, rural, urban, climate)
- precise wants and needs as they relate to the products and / or services you offer.
- Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
I would like for my company to be a custom apparel store. I would like the name to be Kriti. Kriti means work of art. I would like the overall slogan to be ,"The art of your design."
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