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Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept.
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Consumer Purchase Behavior
Support your answers with examples and research and cite your research using the APA format. MUST be in APA formatConsumer ...
Consumer Purchase Behavior
Support your answers with examples and research and cite your research using the APA format. MUST be in APA formatConsumer Purchase BehaviorYou are the business manager of a trendy hairstyle shop in downtown Chicago. As a manager, you are in charge of payrolls, paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and your average customer has different demographics from the rest of the population in the city.Due to recent competitive developments, you feel the need to learn more about your customers; you specifically want to know how they choose your services over that of the competition. You are aware of the steps in the consumer purchase behavior model and are determined to analyze them in detail.On the basis of the given scenario, answer the following questions.Using Maslow's hierarchy of needs model as a backdrop, with an eye on the consumer Purchase Behavior Model, determine the real motivations behind the use of the service provided by you.Evaluate an additional social and cultural factor that will help you to analyze your customers' behavior.What service criteria do you think your customers use to select the type of service you offer? Explain your answer using an example to illustrate your point.Assess methods (think about the entire marketing mix) that might be useful to encourage loyalty among existing customers.Justify your choices with valid assumptions and logically driven arguments. Cite any sources using APA format.Submit your responses to the above questions in 700–800 words.
CASE-STUDY (MARKETING CONCEPTS)
The goal of this assignment is to learn consumer behavior
and decision making process.
Please select a product that ...
CASE-STUDY (MARKETING CONCEPTS)
The goal of this assignment is to learn consumer behavior
and decision making process.
Please select a product that you are going to buy in the
near future.When you go to buy that product/service, please pay very
close attention to your own thought, feeling. Do I have prior experience in
this product? How does that affect this purchase? What do I expect from this
product? Do I have a particular brand in mind? How am I interacting with the
salesperson? How is my mood? Is it influenced by anything including the store
environment?
Write down this experience in detail with points. Now, go
back to your book and try to theorize this experience with the help of concepts
you have learned in the class (at least use 3 concepts). How does it differ
from other consumer? Does it help you to better understand consumer behavior,
how? What would you like to be changed and why.
*This is the product I'm going to work on check out the link:http://www.google.com/chrome/devices/chromecast/ EXAMPLE OF ASSIGNMENT CHECK OUT ATTACHED FILE :Assignmet #2. (1).docx
Branding a new product
Support
your answers with examples and research and cite your research using APA
format.
Branding
Identify a
...
Branding a new product
Support
your answers with examples and research and cite your research using APA
format.
Branding
Identify a
relatively new product category, for example, tablet-sized phones (phablets).
Then
evaluate the brands among different companies competing in this category.
Next, pick
one of the companies and analyze how its brand coexists with the other products
in the
product line and in the overall product portfolio of the company.
In the
context of this company:
Analyze the use of single branding, family branding,
and brand extension.
Discuss ten characteristics that you would use for
effective brand name creation.
Suggest the appropriate marketing mix strategy—in terms
of product, price,
promotion,
and place—for the product selected.
Analyze three packaging strategies followed by the
company (of the selected product)
and
the corresponding benefits to the consumer.
Justify
your choices with valid assumptions and logically driven arguments.
Cite any
sources using APA format.
Submit your responses to the above questions in
700–800 words
Cause and affect essay grammetical mistakes
Smarthinking's
E-structor Response Form
(Your marked-up essay is below this form.)
HOW THIS WORKS: Your e-struc ...
Cause and affect essay grammetical mistakes
Smarthinking's
E-structor Response Form
(Your marked-up essay is below this form.)
HOW THIS WORKS: Your e-structor has
written overview comments about your essay in the form below. Your e-structor
has also embedded comments [in bold and in brackets] throughout your essay.
Thank you for choosing Smarthinking's OWL; best wishes with revising your
paper!
*Strengths of the essay: Hi,
Carolyn! My name is Allison H, and we’ll
be working together today. Let’s begin! Many readers should appreciate the clear, effective
way that you can explain the cause-and-effect process of flooding, as in this
section: “Global warming heats water from oceans and seas.
It helps the water to evaporate faster. When a big amount of water vapor is in
the atmosphere, it forms storms that causes flood on land. When the temperature
of the earth increases, ice from the north and south-pole would melt and it
will cause the rising of the sea levels. If the seas levels rise, seas will
overflow and it will cause flood on coastal areas.” By providing a step-by-step explanation of this
cause-and-effect process, you help readers to easily follow, understand, and
appreciate your writing. This should
make them want to continue reading, so good job on that!
*Carolyn 7584729 has requested that
you respond to the Main Idea/Thesis: When writing a thesis for
a cause-and-effect essay, Carolyn, remember that it’s useful to state your main
point and purpose for discussing the causes or effects of the process or
whatever you are discussing. Doing so
can help readers prepare to evaluate and appreciate your entire paper more
easily. For example:
Children who earn their allowance by performing chores will develop more
confidence in their abilities and spend their money more wisely since they had
to work for it, and this prepares them to enter the job market and be
successful, so every child should have some chores and responsibilities as they
grow up.
Just by reading that sentence, readers would understand that I’d explain
how earning their allowance would cause children to have more confidence and to
spend their money better. They’d also
expect me to explain why this means that every child should have some chores to
do; therefore, my thesis states both the cause and its effects clearly and
declaratively for readers. Right now,
your thesis isn’t as clear as it could be:
“Although floods have some advantages for example
getting attention from other countries and government getting donations, in a
broader perspective we can conclude that, floods cause havoc to life and
property of mankind. Hence following good preventive measure to control flood
is highly advocated.”
How might you strengthen your thesis, perhaps by
stating why the negative effects (short-term and long-term) of flooding should
cause us to use “good preventative measures”?
You might try to help readers understand this point more easily by
creating a stronger, more declarative thesis.
You might also consider reviewing Lesson 6. Thesis Developmentin the Smarthinking handbook
to help you further.
Content Development: A good way to
develop your content is to make sure that everything in it works towards
furthering, supporting, or explaining your thesis, Carolyn. This can help you create a more effective
essay, and it can provide the information and insight that readers need to
appreciate your essay more easily. For
example, look at this section of your paper:
“Floods causes adverse effect to mankind and structures there effects
large from short term to long term effects. The short term effects are those
effects which are felt immediately, and it may include; physical damages like
damage to bridges, cars, buildings, sewer systems, roadways, and even casualties
like people and livestock death due to drowning.”
Since you are advocating
the use of preventative measures, how might you use that point to develop this
paragraph more effectively? What kinds
of preventative measures could be taken to prevent bridges or other objects
from being physically damaged? How might
people or livestock be protected and saved from drowning if a flood
occurs? Try to help readers by providing
the explanation or insight that they will need to understand and appreciate
your ideas and meaning. Doing so can
help you to strengthen your content.
*Carolyn 7584729 has requested that
you respond to the Sentence Structure: Since surface errors
naturally occur when writing, it’s useful to proofread specifically for these
errors. Finding and fixing them can make
your writing more polished. Let’s review
a comma rule that should be useful:
When joining sentences with a coordinating
conjunction (and; but; or; for; nor; so; yet), a comma is also needed to show
that 2 complete sentences are being connected:
Bob and Sherri cannot
handle the lunch rush themselves, so they always add 3 more employees to the
lunch shift at their café.
Since the conjunction
“so” is connecting 2 complete sentences, namely “Bob and Sherri cannot handle
the lunch rush themselves” and “they always add 3 more employees to the lunch
shift at their café,” a comma is also needed to join these sentences
properly. Now, Carolyn, look at this
sentence of yours:
“Streams and rivers sometimes cannot handle the heavy rain so water
overflows and produces flood.”
How might you use your
proofreading skills to find and fix a similar error in this sentence? Doing so could make your writing more
professional.
Summary of Next Steps:
·
State the main point and purpose of your essay in a strong, declarative
thesis.
·
Provide the details and insight that readers need to understand your
ideas.
·
Proofread to find and fix surface errors.
Thanks for sharing your cause-and-effect paper
about flooding, Carolyn. I hope that my
comments have been useful. Good luck on
your revision! ~Allison H
Find additional resources in
Smarthinking's online library:
You can find more information about
writing, grammar, and usage in Smarthinking's student handbooks. You can visit
the Smarthinking Writer's Handbook or
the Smarthinking ESOL (English for
speakers of other languages) Writer's Handbook.
*******************************************************************************
Please look for more comments in your
essay below. Thank you for visiting Smarthinking. We encourage you to submit
future essays.
***************************************************************
Carolyn Butler
Elizabeth Isenkul
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