You should choose your essay topic from one of the following questions: What are the key characteristics of a brand community? Discuss these characteristics in relation to a brand community of your choice and with particular emphasis on the rituals and symbols that bind community members to each other. Your answer should show how this brand community engenders loyalty for the brand, as well as outlining the advantages and disadvantages of brand communities more generally for marketers. What makes us consume the way we consume? One answer is that our consumption becomes a reflection of who we are and that we use it as an element in how we express who we are. Examine one of your own consumption practices and, by using the literature, explain what this consumption practice says about you, your class identity, your cultural background, or any other collective identity you identify with, as well as your understanding of yourself. Also seek to critically reflect on this consumption practice, who gains from your expression of self? Who is this consumption available to and why?

Discuss the representations of female sexuality in Much Ado about Nothing – carefully contained innocence (Hero), sharp-tongued flirtation (Beatrice), and open carnality (Margaret). How do those representations play a role in the order/chaos theme?

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