Topic 1: Competitors
In many instances competitors are
seen as being detrimental, that is, having fewer competitors is healthier than
- Can you consider situations in which having competitors
can work to your benefit?
Over the years, many famous brands have been
repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the
online library or other scholarly resources, give several examples of brands
that have been recently repositioned. How has this been implemented and for
Topic 1: Social Media, Advertising Strategy, and Sales
In every job there is some sales and marketing that
must go on. You must persuade your boss to accept a new entrepreneurial idea;
you must convince a team of colleagues that a particular strategy will work as
just two examples.
Suppose that a new Social Media Marketing program is
being developed for your school. As an Administrator, how would you advertise
it and find support for this new program?
would be your goals in terms of advertising this new program to current
and prospective students?
type of advertising strategy would you suggest for this new Social Media
is advertising and sales promotion similar? Dissimilar?
do you think is a more effective communication tool for marketing managers