Perceptual Mapping / Marketing 421

Anonymous
timer Asked: Nov 7th, 2015

Question description

Review "perceptual mapping" located on the Week 2 ERR page. prepetual Marketing.docx

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Exhibit 4-14.docx

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Create a 10- to 15-slide Microsoft®PowerPoint®presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

All work must be original and plagiarism free. Late work will not receive payment.


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