Sports Obermeyer case study

Sigchi4life
Category:
Marketing
Price: $5 USD

Question description

1) Using the sample data in exhibit 10, make a recommendation on how many units of each styleObermeyer should order during the initial phase of production. Assume that all ten styles in the sample problem are made in Hong Kong and that Obermeyer’s initial order must be at least10000 units. (ignore price differences in styles in your initial analysis).
2) Can you come up with a measured risk associated with your ordering policy? This measure must be quantifiable.
3) Repeat your methodology and assume now that all 10 styles are made in China. What is the difference (if any) between the two initial production commitments?
4) What operational changes would you recommend to improve operational performance?
5) How should Obermeyer think about sourcing ( short-term and long-term) in Hong Kong versus mainland China? What kind of sourcing policy do you recommend?

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