Description
Have it your way: Burger King adding cities to home-delivery list
How would you go about using this information in order to conduct research on it? What would you include in your research to support your presentation?
Explanation & Answer
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> Fast food chains and currently adopted delivery methods
> Home delivery service: benefits and consumer surveys
> Demand of such programs in consumer market
> Plans to adjust cost versus distance inorder to make this service econimical
> Competitors strategies
> Impact of adopted strategy on organization
> Increased sales and profit based on surveys and analysis
> How to enhance or sustain currently adopted strategy successfully
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