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Strategic Management Project Background
Review the Strategic Management Project Background.
Familiarize yourself with the following terms and concepts discussed t ...
Strategic Management Project Background
Review the Strategic Management Project Background.
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: organizational structure, organizational culture, inertia, Holacracy, PESTEL model.
Create an entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
Summarize Caterpillar Inc.’s organizational structure.
Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
Detail why it is important for Caterpillar Inc. leadership to study and understand the company’s internal and external environments.
Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.
Strategic Management Project Background
Overview
The intention of the Strategic Management Project is to provide practical experience with the elements of strategic management. The project is spread across the five-week period of the course. Weeks 1–4 provide an opportunity to put key terms into practice by appraising the strategic planning elements of Caterpillar Inc. through documentation in the Strategic Management Research Journal. The Week 5 concluding assignment will showcase your understanding of strategic management and improvement in the formulation of a presentation to Caterpillar Inc. leadership.
For purposes of the Strategic Management Project, you will operate as if you are a new hire at the Caterpillar Inc. headquarters in the role of Assistant Strategic Development Analyst.
Assistant Strategic Development Analyst Job Description
Maintain a Strategic Management Research Journal in which you:
Appraise Caterpillar Inc.’s corporate data, competitors, and associated business information.
Document background information to include previous and current strategic management of Caterpillar Inc.
Assess the strengths and weaknesses of strategic management of Caterpillar Inc., based on your analyses, and provide information in a presentation to Caterpillar Inc. leadership.
Recommend strategic management actions to ensure future success in a presentation to Caterpillar Inc. leadership.
About Caterpillar Inc.
The following is derived from the Caterpillar Inc. website:
Caterpillar Inc. is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives Caterpillar’s enterprise strategy focuses on solutions to help customers build a better world and allows the company to deliver profitable growth for their shareholders. The company’s corporate governance program ensures they serve the interests of stockholders and other stakeholders with the highest standards of responsibility, integrity and compliance with all laws. Caterpillar’s global presence, product breadth and financial strength enables the company to be competitive in today’s global marketplaces.
MRKT 310 University of Maryland Dodge Challenger SRT Hellcat Analytical Review
The target market I identified in the previous assignment is a Dodge Charger Hellcat. The previous assignment is attached. ...
MRKT 310 University of Maryland Dodge Challenger SRT Hellcat Analytical Review
The target market I identified in the previous assignment is a Dodge Charger Hellcat. The previous assignment is attached.Creating Offerings & Using Channels to Create Value for CustomersLearning OutcomesOffering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.Marketing channel strategy. Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.DirectionsYour job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.Do not fall into the trap of simply "reporting on" the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.Always keep in mind your product’s target market from the previous paper when making your recommendations.You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.Part 1Type of consumer offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in the readings, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?Part 2Marketing channels & strategy. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. See Figure 8.4, from Section 8.2 Typical Marketing Channels, in your Week 6 Reading for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
8 discussion questions Structure of Probation National Service of Georgia, law homework help
please write 150 to 250 words discussing the questions. DO NOT exceed 300 words.chapters one, two, three, four, five, six ...
8 discussion questions Structure of Probation National Service of Georgia, law homework help
please write 150 to 250 words discussing the questions. DO NOT exceed 300 words.chapters one, two, three, four, five, six seven and eight from the textI have the book online.
FM 0007 Walden University Analyze Financial Data Paper
Please follow the rubric in other to acheive this assignment. Also, use the apa format for referencing
FM 0007 Walden University Analyze Financial Data Paper
Please follow the rubric in other to acheive this assignment. Also, use the apa format for referencing
6 pages
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Most Popular Content
Strategic Management Project Background
Review the Strategic Management Project Background.
Familiarize yourself with the following terms and concepts discussed t ...
Strategic Management Project Background
Review the Strategic Management Project Background.
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: organizational structure, organizational culture, inertia, Holacracy, PESTEL model.
Create an entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
Assess whether Caterpillar Inc. is using the appropriate measures to verify its strategic effectiveness.
Summarize Caterpillar Inc.’s organizational structure.
Determine whether Caterpillar Inc.’s organizational structure is considered a traditional organizational structure or a Holacracy.
Detail why it is important for Caterpillar Inc. leadership to study and understand the company’s internal and external environments.
Evaluate Caterpillar Inc.’s competitive position and how they have responded to shifts in the external and internal environments.
Strategic Management Project Background
Overview
The intention of the Strategic Management Project is to provide practical experience with the elements of strategic management. The project is spread across the five-week period of the course. Weeks 1–4 provide an opportunity to put key terms into practice by appraising the strategic planning elements of Caterpillar Inc. through documentation in the Strategic Management Research Journal. The Week 5 concluding assignment will showcase your understanding of strategic management and improvement in the formulation of a presentation to Caterpillar Inc. leadership.
For purposes of the Strategic Management Project, you will operate as if you are a new hire at the Caterpillar Inc. headquarters in the role of Assistant Strategic Development Analyst.
Assistant Strategic Development Analyst Job Description
Maintain a Strategic Management Research Journal in which you:
Appraise Caterpillar Inc.’s corporate data, competitors, and associated business information.
Document background information to include previous and current strategic management of Caterpillar Inc.
Assess the strengths and weaknesses of strategic management of Caterpillar Inc., based on your analyses, and provide information in a presentation to Caterpillar Inc. leadership.
Recommend strategic management actions to ensure future success in a presentation to Caterpillar Inc. leadership.
About Caterpillar Inc.
The following is derived from the Caterpillar Inc. website:
Caterpillar Inc. is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives Caterpillar’s enterprise strategy focuses on solutions to help customers build a better world and allows the company to deliver profitable growth for their shareholders. The company’s corporate governance program ensures they serve the interests of stockholders and other stakeholders with the highest standards of responsibility, integrity and compliance with all laws. Caterpillar’s global presence, product breadth and financial strength enables the company to be competitive in today’s global marketplaces.
MRKT 310 University of Maryland Dodge Challenger SRT Hellcat Analytical Review
The target market I identified in the previous assignment is a Dodge Charger Hellcat. The previous assignment is attached. ...
MRKT 310 University of Maryland Dodge Challenger SRT Hellcat Analytical Review
The target market I identified in the previous assignment is a Dodge Charger Hellcat. The previous assignment is attached.Creating Offerings & Using Channels to Create Value for CustomersLearning OutcomesOffering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.Marketing channel strategy. Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.DirectionsYour job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.Do not fall into the trap of simply "reporting on" the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.Always keep in mind your product’s target market from the previous paper when making your recommendations.You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.Part 1Type of consumer offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in the readings, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?Part 2Marketing channels & strategy. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. See Figure 8.4, from Section 8.2 Typical Marketing Channels, in your Week 6 Reading for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
8 discussion questions Structure of Probation National Service of Georgia, law homework help
please write 150 to 250 words discussing the questions. DO NOT exceed 300 words.chapters one, two, three, four, five, six ...
8 discussion questions Structure of Probation National Service of Georgia, law homework help
please write 150 to 250 words discussing the questions. DO NOT exceed 300 words.chapters one, two, three, four, five, six seven and eight from the textI have the book online.
FM 0007 Walden University Analyze Financial Data Paper
Please follow the rubric in other to acheive this assignment. Also, use the apa format for referencing
FM 0007 Walden University Analyze Financial Data Paper
Please follow the rubric in other to acheive this assignment. Also, use the apa format for referencing
6 pages
Healthcare Emergency Management
Just like any other profession healthcare emergency management has evolved over the years to become what it is today. Heal ...
Healthcare Emergency Management
Just like any other profession healthcare emergency management has evolved over the years to become what it is today. Healthcare emergency management ...
Accounting
Could you pleeeeeaase in a hurry answer me those questions in an hour or
two please, Starting from Qualitative analysis ...
Accounting
Could you pleeeeeaase in a hurry answer me those questions in an hour or
two please, Starting from Qualitative analysis till the second page. I
just attatched the book in case you need it
Earn money selling
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