my product is nike free runs a

timer Asked: Nov 20th, 2015

Question description

my product is nike free runs and this is what the paper says i need to do1.First Section: Systematically discuss the “Consumer Behavior” of the customers that currently purchase your product. You must include at least 5 outside resources (WSJ, Fortune Magazine, Ad Age and all other popular press sources are acceptable) that corroborate your discussion within this section. This section must be a minimum of 4 pages.2.Second Section: Analyze the competitive insights you learned from the Consumer Behavior patterns of the customers that currently purchase your product. This section must be a minimum of 1 full page.3.Third Section: Discuss what the concept “big idea” is referring to in advertisements or promotions.  This section must be 1–2 paragraphs.4.Fourth Section: Choose at least one NEW “big idea” about your product that you discovered in researching and writing about CB and the factors that shift demand for your product. Sketches and photos are encouraged, but not mandatory. This section should be at least 1–2 paragraphs. NOTE: The “big idea” must be original and associated with your research, not from your company’s marketing/advertising efforts.  

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