BUSN115 Week 5: Lemonade Stand, Part II
Informal Business Report
Background
In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As
you continue to learn new concepts in this course, you have seen how a lemonade stand can help us
understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts
from previous weeks and apply these to your newly created company.
Scenario
In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a
name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new
company. This week you will continue to develop your idea by writing an informal business report that
will share your plans with a potential business investor. A report template is available in Doc Sharing to
guide you through formatting of this assignment; however, the main prompts you should address in the
report include:
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Branding strategy. In Part I, you decided part of the brand when you developed your pricing
strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product),
and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14).
Opportunities for new locations. Your stand in your neighborhood has been very successful and
you are considering expanding operations. In doing so, you will need to outline some criteria for
potential new locations (Chapter 15).
Promotion plans. You have a $ 10,000 budget to promote your stand in the local community.
Please outline two or three ways you could promote this business (please include costs involved in
these promotions) (Chapter 16).
Employee Training. You have hired several people to run your lemonade stand, as you simply are
too involved in the strategic aspects of the business. As such, you have seen sales drop. What
are some ways you can motivate your employees to improve sales? (Chapter 10)
Activity
Once you have considered the points above, please provide responses and explanations using the
template provided in Doc Sharing (titled “Lemonade Stand Informal Business Report”). Utilize your
textbook and apply the lessons we have learned in previous weeks to develop and support your plans.
By offering support and developing your response, you must provide examples, elaboration, or
justification, often in the form of information gathered from your textbook. When integrating support
from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full
end reference on a separate Reference Page after the Business Plan. Examples of APA formatting are
included in the template.
You are to write roughly 500 - 750 words in answering all points posted above for your Lemonade Stand.
This informal business report will be evaluated on how well you apply the concepts that are detailed in
the textbook to a practical idea. In order to receive the highest grade, it is required that you review the
textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA
style). Additionally, while this is not an English class and while the content of your ideas is most
important, grammar and sentence structure will account for a portion of your report grade. Please be
sure to write well-developed responses in complete sentence and paragraph format.
Note: For this assignment and other college writing assignments, please note that when you reference
or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If
you are just referencing them and have changed the words, a citation is still required. One final point,
when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in
your own words, while 20% make up any citations you may add. Violation of this rule could result in a
zero for the assignment.
Grading Rubric
Grading
Rubric: Category
Points
Description
Criteria/Creativity
30
Demonstrates a strong grasp of the prompts by fully addressing required
components with creativity, insight, and logical application.
Understanding
50
Demonstrates understanding of the course content by applying concepts
from the lectures and text and showing citations from the text when
addressing the prompts. The report clearly explains business plans to an
investor as the audience.
Execution
20
Responses follow a clear purpose and are written succinctly using strong
organization, development, and proper grammar. Citations and a
Reference Page are correctly formatted using APA style. Word count for
the business report should be between 500 - 750 words (not including
the Reference Page or template information).
Total
100
A quality assignment will meet or exceed all of the above requirements.
Running head: TITLE OF DOCUMENT
Title of Document
Your Name
DeVry University
Running Head: TITLE OF DOCUMENT
2
Lemonade Stand Informal Business Report
INTRODUCTION
In this section, provide a brief introduction to your lemonade stand to provide a potential investor with
necessary background material. Your introduction should indicate your subject or purpose and why it is
important. You might summarize some of the main points you identified in Part I of this assignment.
BRANDING STRATEGY
In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the
other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand
should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your
points, and compose your response in complete sentences with APA citations where applicable. For this
section and all sections in which research is incorporated, please keep the following in mind: An in-text
citation uses the following format: (Author’s last name, year). It should appear at the end of the
sentence in which information gathered from your text appears. Be sure to place quotation marks
around any material that comes word for word from your source. When directly quoting, you must also
include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example:
(Williams & Tollet, 2008, p. 49).
OPPORTUNITIES FOR NEW LOCATIONS
Your stand in your neighborhood has been very successful and you are considering expanding
operations. In doing so, you will need to outline some criteria for potential new locations in this section.
Reference Chapter 15 for support, and compose your response in complete sentences with APA
citations where applicable.
PROMOTION PLANS
You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three
ways you could promote this business (please include costs involved in these promotions) in this section.
Reference Chapter 16 for support and compose your response in complete sentences with APA citations
where applicable.
EMPLOYEE TRAINING
You have hired several people to run your lemonade stand, because you simply are too involved in the
strategic aspects of the business. As such, you have seen sales drop. Discuss some ways you can
motivate your employees to improve sales in this section. Reference Chapter 10 for support, and
compose your response in complete sentences with APA citations where applicable.
Running Head: TITLE OF DOCUMENT
3
CONCLUSION
The conclusion brings all of the report components together and briefly reiterates your purpose and key
takeaways. This final section is your opportunity to leave a lasting impression with the investor and
ensure your report conveys the message you intended.
4
Running Head: TITLE OF DOCUMENT
References
Your reference page should list full references of any sources used in the business report. Please list
them in alphabetical order and follow APA guidelines for formatting. The format for a book with
multiple editions (such as your textbook) appears as follows.
First author’s last name, First initial. & Second author’s last name, First initial. (publication year). Title of
book in italics (edition number). Publishing city, state: Publisher name.
Example
Williams, R., & Tollet, J. (2008). The non-designer’s web book (3rd ed.). Berkeley, CA: Peachpit.
Running Head: LEMONADE STAND
1
LEMONADE STAND
Norberto Vargas
DeVry University
LEMONADE STAND
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Name and Branding Importance
A business name helps to identify what is done in that business. It helps when a business
is starting. A business name should be short and should let us know what the business is about.
The name should not be complicated to read. It should be easy for remembrance. It should reflect
on what is being sold. For example, if it is a fruit shop the name should be fruit related and not
electronic related.
I have decided to name my lemonade stand “Lemon and its Products.” It will help me in
future to grow. It is not just a lemon fruit shop but also the products made from lemons. With
this business name, I can do many things that are related to lemons. Make lemon juice, sell
lemon fruits, baked foods made from lemon and sell lemon candies. My business name explains
a lot to my customers. It explains that if you need a lemon-based substance you should visit my
shop. I will brand only on fresh looks that would show that my products are refreshing and
fresh.
Mission Statement
A mission statement is a sentence or words that describe the company functions and the goals. It
reflects a business Bovee, C.V. and Thill, J.V. (2012).
It should show why the business is created. It makes employees work so that to follow
that mission and fulfill the goals of it. Currently at Jumna Company, their mission statement is to
connect all people to the internet and internet with them.
My mission statement for my shop is, to provide fresh fruits and juices, make people
healthy and grow internationally. All the workers follow this mission. When we deliver fresh
products, we will grow to a big company as time goes by.
LEMONADE STAND
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CRS (Corporate Social Responsibility)
The Lemon and its Products will give back to the community. We will work with farmers
where we will be helping them to grow these lemons. After selling, we will be sharing with them
the profits we get. We will be going to the organization where we will be giving them our juices
free so that we can get more customers. We will employ more people to clean the environment.
By cleaning the environment, people will see that we care for them. Tis will make our image
improve for the best. We will be giving out t-shirts to people to advertise more. By this, we will
be more famous, and the community and we will work together.
Pricing Strategies
They are account segments that look at the ability to pay, look at the market and others.
Price is the value of the good or service offered. Demand-based pricing strategy is the strategy
that I will use first. The pricing will be based on the demand of goods. When there are little
lemons, in the market, the price will be high, and if there are no customers, I will reduce the cost.
When there are many lemons, the price will be down.
As the business grows, I will use competition pricing. If my competitors are selling at a
low price, I will also try to sell and around that price so that I have some customers. It is not a
matter of matching prices but being around it, not too much and not too little. I can achieve this
by giving a discount when a customer buys goods. These strategies will be helping the shop
grow bigger and have customers always.
LEMONADE STAND
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Global Considerations
After reading articles on the internet Jo Adetunji (2014, February 19), I have found that
fruit related businesses do not do well online. This is because they go bad fast. Perishable goods
like fruits are not advised to be sold online. This is because they go bad easily. When they fall by
mistake, they go back. If they stay for a couple of days sealed they go bad. When fruit juices are
packed for a couple of days, they change the taste to sore taste. For now, I do not intend to sell
my products online.
LEMONADE STAND
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References
Bovee, C.V. and Thill, J.V. (2012). Business in Action [VitalSouce bookshelf version]. Retrieved
from http://devry.vitalsource.com/books/9781269588669
Jo Adetunji (2014, February 19). Scientists warn of chemical dangers in food packaging, but not
without their critics. Retrieved from http://theconversation.com/scientists-warn-of-chemicaldangers-in-food-packaging-but-not-without-their-critics-23446
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