Leading Auto Company was established in 1920. From its founding
days, the company has built its reputation on producing quality vehicles
at an affordable price. The company currently employs 20,000 staff
members worldwide. In the past, Leading Auto Company’s staff turnover
rate was at 40%. The company implemented a staff development program
that will help create advancement opportunities for employees, as well
as improve job skills. Over the years, they have been able to
geographically target their market and measure their demand.
their last financial reports, Leading Auto Company achieved a 30%
increase in revenue over their competitors. However, in order to remain
marketable against their competitors, more attention should be focused
on technology and environmentally-friendly vehicles. The government
is considering assessing additional fines to automobile companies who do
not follow strict environmentally-friendly guidelines when
Competition for Leading Auto Company, Inc.
is very aggressive because their competitors include large conglomerates
like Ford, GM and Toyota. Due to the 2009 automobile manufacturer’s
bailout the company’s brand image declined among its customers and they
experienced an all time low customer satisfaction rating. Leading Auto
Company began an aggressive marketing campaign to win back their
customers. They implemented a 60 month interest-free financing program.
In 2010, the company diversified their services by partnering with
major loan companies that provide both auto and home financing and
insurance. Other programs Leading Auto Company developed and
implemented included an extended warranty program that increased
warranty to 100,000 miles, and a trade-in program giving customers a
$5,000 buy-back on any vehicle they trade-in regardless of vehicle’s
After the bailout, a number of dealerships were
forced to close due to the franchise structure of the company. To help
overcome this challenge, Leading Auto Company implemented a dealer
scorecard to track performance and personal-based approach towards
- Conduct a S.W.O.T. analysis on Leading Auto Company;
- In a minimum of 500 words,
describe how Leading Auto Company can utilize this information to its
benefit. Include how Leading Auto Company can turn its weaknesses and
threats into strengths and opportunities.
The requirements below must be met for your paper to be accepted and graded:
- Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
- Attempt APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 60% of your paper must be original content/writing.
- No more than 40% of your content/information may come from references.
material (data, dates, graphs, quotes, paraphrased words, values, etc.)
must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words,
values, etc.) must come from sources such as, scholarly journals found
in EBSCOhost, online newspapers such as The Wall Street Journal,
government websites, etc. Sources such as Wikis, Yahoo Answers, eHow,
blogs, etc. are not acceptable.
A detailed explanation of how to use APA can be found here (link).
Download an example here