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W2 Assignment "Your Company"
E-Commerce
Your Company
For this assignment you will become the CEO of a new company. You will begin by describing
this new company. You will use this company in future assignments. Write up a SHORT
presentation or summary of one page or less answering the questions.
For your new company, you will need a description of the product or service.
Identify the market by answering the following questions:
•
•
•
•
•
Who could be your potential customers for this product or service?
Who could be your potential competitors for this product or service?
What information would you seek about potential customers and competitors—list
questions you would want answered.
How will you find out this information—what kind of market research would you do?
What do you think are the growth possibilities for this company?
Here is a list of some example companies. You are not limited to these examples. These are only
examples to help you develop your new company idea.
Example businesses:
1. Growing retailer of non-perishable consumer products (electronics and books)
2. Small but flourishing local business with one or two locations (florist and pizza
restaurant)
3. Medium-sized manufacturer struggling in a challenging market (automotive and
electronics)
4. Medium-sized service organization with several locations (law firm and accounting firm)
Week 2 Quiz
Question 1
Question 2
1. A service factory is considered to be Low on Labor Intensity and Low on Interaction and
customization within the Service process matrix
True
False
Question 3
1. The best websites both __________ and _____________ with large numbers of visitors
in a target group.
recruit, identify
attract, interact
identify, associate
promote, link
Question 4
Question 5
1. The Web, compared to other media, does not provide a relatively level playing field for
all participants.
True
False
Question 6
1. Mass entertainment is considered to be High on both Interaction and Customization
within the Attractors grid.
True
False
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