Product & Service Assignment

timer Asked: Nov 30th, 2015

Question description


You have a new product. The product is an electric car/truck that does not need to be charged by traditional plugins, instead it charges itself by the energy created in the drive train.

Service: Autozone mobile units? For example your alternator goes out and you call them they come out to deliver the part and install it. This would be particularly good for those of us who do not have a new car under warranty or cannot wait hours/days to have something simple like this fixed.

Kind of like American electronic store Bestbuy cars called the "geek squad" who come to your house and install electronic equipment or fix electronic equipment except your product delivers auto parts.

Prepare a 345 word paper in which you do the following (Each description is  115 words long)

  • Conduct a product design process for your new product. Be sure to include the following:
    • Develop a perceptual map.
    • Describe the product market and economic, technical, and strategic analyses.
    • Describe the product's form, functional, and production designs.
    • Describe the pilot runs and testing requirements prior to the new product launch.

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