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timer Asked: Dec 2nd, 2015

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Topic 2: Loyalty and Distribution Methods

  • Are loyalty programs more likely to be successful for certain kinds of products and service than for others?
  • Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
  • What are your thoughts on using a franchise as a method of distribution for a business?
  • Describe the pros and cons referenced with examples to support your thoughts.

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