Creating a Strong Customer Relationship Management
Congratulations. You have just been named marketing
manager of a major franchise. Your job will be to perform the daily tasks of a
So what does a marketing manager do? As you know,
marketing plays an essential role in almost every industry segment. In its
simplest form, marketing management is about making certain that customers'
needs and wants are met while increasing the profits of a company. A marketing
manager's responsibilities can vary a great deal, but will always have this as
a central purpose.
Click here to learn more about being a marketing
Select one of the company’s below for which you would
like to be marketing manager.
Edible Arrangements® - Edible fruit baskets – Creates
fresh fruit arrangements and gourmet chocolate dipped fruit to order.
Cartridge World® - Cartridge Company - carries a
complete line of both inkjet and toner printer cartridges. Offers both
remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all
brands of printers, copiers, fax and postage machines.
Liberty Tax Service® - Taxes – provides tax service to
both consumers and businesses.
The CEO of your company wants you to create a strong
current customer relationship management plan. You will present the plan as a
PowerPoint presentation with audio to all of the franchisees at the next
annual franchise meeting.