we are doing a group project, these are the instructions. the bald writing is our topic and i am in charge of Western Europe
Assignment overview: Your group is to identify a
communication-related problem or issue in a business organization. Then, as a
group, you are to design a solution to the problem, using course materials,
terms and discussion, independent research and your own experiences to guide
you. This assignment involves both an oral presentation (15 minutes and no
more) of the problem along with the chosen solution and a written report (4-6
pages). In both components your group will be expected to perform the
- Identify the organization OR industry.
- Describe the problem (who, what, when, how and why).
- Describe and justify the solution selected based on
- Present a timetable for implementing the solution.
- Present a budget for implementing the solution.
- Present a method for evaluating the “success” of the
Group Expectations: There will be one grade assigned to all
members for the written component and oral component. Your group is responsible
for resolving conflicts that may arise as you work together. It is expected
that your group will integrate materials covered in class and in readings into
the final presentation and report.
Written Assignment (45 points):Report (4-6 Pages): A detailed account that explains the
solution you have selected, analyzes and discusses why the solution is
significant and why the group chose that particular solution. You should be
able to build a case for recommendations in your report by giving ample examples
of reader benefits. Examples of how the solution will positively impact the
organization should be presented. If you have determined policy or procedural
changes are required, you must build your report to support
Letter (1 Page): A formal document written to the CEO of the
company. It encapsulates report’s key finding (s) and thanks him/her for
allowing you to consult their company issue. The letter will serve as the cover
page of the report and will include all group member’s names and signatures.
Reference Page (1 Page): Please cite all sources in the body of
report in APA format and include a reference page for any sources used.
this is our topic that we chose
have chosen to take a two-month consulting job at Coca-Cola. As an
international company, the Coca-Cola brand is involved in many different areas
of the beverage industry and they do business in over 200 countries worldwide.
In doing this, they have to operate in many different environments and have to
communicate business ideas across 6 different continents.
regions that we will be observing communication problems in are Latin America,
Asia, Africa, and Western Europe. Each team member will be in charge of a
certain region, listed above, and will research the importance of multicultural
communication in a specific region, and provide solutions accordingly. We will
focus on how introducing a new product or developing a new slogan in a
different culture could create a misconception regarding the company. When
operating and expanding business in different region of the world, the company must
consider the local culture, regional preferences and the translation that can
cause ambiguous expression in various languages.
will be researching these specific areas and presenting on the ways in which we
can solve these problems within Coca-Cola and its affiliated brands.