Need health and medical help to Delevlop a promotion plan that utilizes Social Markting techniques

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Social Marketing techniques 4ps ( Product-Price-promotion-place )

topic will be about either exercise (going to Gym) or eating healthy food


make it as simple as possible.

each technique has 1 paragraph , it shouldn't take more than 1 page and half  

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Figure 1. The Social Marketing Mix Product The behavior, good, service or program exchanged for a price. What are the benefits of the behavior change to members of the target audience what needs or wants do they have that the product (behavior change, program or policy) can fulfill? What is the competition for the product? Price The cost to the target audience member, in money, time, effort, lifestyle, or psyche, of engaging in the behavior. What will the behavior change "cost" each target audience member in money, time, effort, lifestyle, and psyche? Do target audience members perceive the cost to be a fair exchange for the benefit they associate with the behavior change? How can cost be minimized? Place The outlet(s) through which products are available or situations in which behavior changes can be made. What are target audience members' perceptions of the place? What barriers (costs) does place create, and how can they be overcome? Promotion A combination of advertising, media relations, promotional events, personal selling, and entertainment to communicate with target audience members about the product. What is the current demand among target audience members for the behavior change? What messages can best influence demand? What promotional materials and activities are appropriate for the message? How can those materials and activities best be delivered to target audience members? Note. From Marketing and Public Health: Strategies to Promote Social Change (p. 217), by M. Siegel and L. Doner, 1998, Gaithersburg, MD: Aspen Publishers. Copyright 1998 by Aspen Publishers. Adapted with permission.
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