IMC and CMM Basics

timer Asked: Dec 5th, 2015

Question description

IMC and CMM Basics 

Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitorusing integrated marketing communications and Customer Message Management. Your paper must also address the following points:How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image?Format your paper consistent with APA guidelines.

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