Your project organization must be selected from the approved case company list located at the end of this document. A title page with properly APA-formatted running head, an abstract, and reference pages are required. Review the “APA Template” and “APA Sample Paper” documents in the writing resources located within the Course Resources in the left navigation Content pane. Incorporate all guidance from your Unit 3 Case Part 1.The company i chose was Vera Bradley. If there is not enough information the company can be changed.

IntroductionCompletion of this portfolio work project will help you understand the key components of a marketing plan.Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix. Your Role You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan: Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?Effectiveness. How will you measure the effectiveness of this marketing plan?Deliverable FormatRequirements:Marketing plan is 7 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.In addition, include the following in your marketing plan:Title page.References page. Use at least three scholarly resources.APA-formatted references.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Apply marketing theories and models to develop marketing strategies.Articulate the context of the business.Competency 2: Evaluate the effectiveness of marketing strategies and methods.Evaluate the effectiveness of marketing strategies.Competency 3: Use data to support evidence-based marketing decisions.Evaluate the situation including the product portfolio, target market, and competitive environment of the business.Evaluate the marketing mix for a product.Competency 4: Analyze the role of technology and social media in effective marketing strategies.Analyze the expected effectiveness of the marketing plan.Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. Prepare an 18- to 22-slide visual presentation with speaker notes or a professional looking video requesting initial funding of $5,000-$500,000 to start and run a start-up company or a new project within an existing firm. The proposed start-up company could be a new idea, an existing business model, or a new business within an existing firm. Create the presentation or video with at least one slide to cover each area: Include a title page. Analyze the proposed entrepreneurial firm. Develop a feasibility analysis for the product or service. Create an effective business plan that is justified by using competitor analyses and competitive analysis grids. Describe and respond to three issues that new entrepreneurial firms face as a start-up. Identify and analyze new customers using the three steps. Explain how the firm will pursue growth. Create the strategy for internal growth. Compose a well thought out conclusion. Showcase all academic and business references. Format your presentation consistent with APA guidelines.