BUS 475 week 2 IA
Question Description
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. You must conceptualize or develop your own business-not simply discuss an existing business. Your work must include the following:
· Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
· Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
· Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
· Analyze how the vision, mission, and values guide the organization’s strategic direction.
· Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
Format your paper according to APA guidelines.
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