Marketing Plan: Company Overvi

timer Asked: Dec 23rd, 2015

Question description

Marketing Plan: Company Overview and Market Research

Overview of Company

Market Research Strategies

Analyzing Macro






In this section of the Marke

ting Plan, you will introduce

the fictional company you have selected/created, allowing the

reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by


that have incorporated a solid marketing research strategy in order to better understand the industry,

competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro

environment using a PEST analysi

s. This will lead to a better understanding of how changes in the political/legal,

economic, socio


cultural, and technological environment will affect your company

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