Marketing Plan: Company Overvi

Sigchi4life
Category:
Business & Finance
Price: $15 USD

Question description

Marketing Plan: Company Overview and Market Research

Overview of Company

Market Research Strategies

Analyzing Macro

-

environment

-

PEST

Analysis

In this section of the Marke

ting Plan, you will introduce

the fictional company you have selected/created, allowing the

reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by

companies

that have incorporated a solid marketing research strategy in order to better understand the industry,

competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro

environment using a PEST analysi

s. This will lead to a better understanding of how changes in the political/legal,

economic, socio

-

cultural, and technological environment will affect your company

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UIUC
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