Take a look at this resource for a little inspiration. Use the Customer Centered Job Mapping table located in your On Innovation book on pages 46-47. Thinking about your client's customers (this is the client you picked the first week of the term), how can you innovate at each stage of the customer job process? This may be difficult, so you will need to be creative. Note that some of your innovations may not fit within your client's existing business model or concept. Perhaps your innovation would fit better as a new business. That's okay. The point of the exercise is to think about products/services needs from the perspective of your client's customers. If you are having difficulty thinking through this, please contact me.This website may also provide additional insight into completing the Customer-Centered Job Map, which is also commonly referred to as a Customer-Centered Innovation Map.You can use this spread sheet Preview the document to complete the job map, or you can complete it a Word document if you follow the same general outline. Remember to include the following if you do not use the provided outline:Your client nameThe customer job you are innovating forEach stage of the customer job...define the job and describe your innovationFinally, in a separate document, briefly describe what you learned through completing this Customer-Centered Job Mapping exercise. How can customer-centered job mapping be used within the Design Thinking process? This is not a group project. This exercise is for the client you picked during the first week.

1. In a narrative format, discuss FedEx from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in "real time".2. How has Fedex managed to maintain technical (I.e., reliability, service, package tracking, etc.) in its industry? Can FedEx co to use to do so I. The future? Why or why not?3. Give examples of two prominent crises FedEx could face in the future. What steps should the company take to prepare for these crises? 4. Suppose you are a CEO of a start up firm in the package delivery industry. You have plenty of capital to work with, but little infrastructure and no management team in place. What strategy would you pursue and why?