Description
600 word research paper (MLA format) on the benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs.
Feel free to select one of these information systems:
- FedEx
- UPS
- U.S. Postal System
- Mobil Speed Pass
- EZ Pass Toll System (similar to those used for NY/MA/NJ/NH, etc.)
- SunPass (toll payment system used in Florida)
- RFID Inventory Tracking System (used by Wal-Mart, Target, any other retail store, any government agency, any supermarket, car dealerships, or car rental company)
- Catalog company (shipping process, inventory system, or billing system)
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