Description
Distinguishing between the various types of physical evidence and understanding how to handle and process the evidence is critical.
Please respond to the following prompts:
- Discuss physical evidence and the characteristics of the evidence:
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Review
Review
Anonymous
Really great stuff, couldn't ask for more.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Most Popular Content
Organizational Behavior Discussion Responses
Write a reply minimum of 150 words for each discussion1 and discussion 2
Discussion 1:
Power is something that is attai ...
Organizational Behavior Discussion Responses
Write a reply minimum of 150 words for each discussion1 and discussion 2
Discussion 1:
Power is something that is attained when somebody has control over certain resources in any firm or organization. Janey’s boss obviously had a managerial position in Ohio Connection and used it in order to make her do things for him even if it was unfair. He used legitimate power that he had and used it negatively to make Janey work overtime and pay for it. Legitimate power is the kind of power held by the authorities in the firm. The higher the position in the firm, the more power the person holds. However, sometimes such power can be used by the authorities for their personal best as well. As managerial position stands high in the organizational hierarchy, Janey’s boss too had more power than the subordinates that include Janey as well. Through this power, he asked Janey to perform other tasks even though the power has been used negatively. It was unfair and Janey was not happy with it (Kovach, Mary, 2020).
Balance of power is essential for any organization in order to achieve its goals and objectives. If power is used negatively by authorities, it can result in some serious consequences. Most importantly it will lose the trust of employees in the authority. The cooperative behavior of the team will begin to vanish and it will ruin the reputation of the firm. It is obvious that the way Janey’s boss exercised his power over her did not make her happy and it will lessen her attachment with the firm. Ultimately, it will discourage employee loyalty and create a frustrating environment within the firm (Munduate, Medina, 2017).
Janey should talk to her new boss about her own situation and explain to him how working overtime is creating hurdles for her. Also, she needs to talk to him about employee rights. If she works overtime, she should be paid for it as it is the right thing to do. Talking to her boss about it might solve the situation as it is important to convey her problems to the managerial position.
References
Kovach, Mary (2020). "Leader Influence: A Research Review of French & Raven’s (1959) Power Dynamics," The Journal of Values-Based Leadership: Vol. 13: Iss. 2, Article 15.
Munduate, L., & Medina, F. J. (2017). 10 How Does Power Affect Those Who Have It and Those Who Don’t? Power Inside Organizations. An introduction to work and organizational psychology: An international perspective, 176.
Discussion 2:
What type of power did Janey's boss employ to get her to do the things that he wanted her to do?
Janey's boss took advantage of his position as her administrator, forcing her to stay late to compensate for him, correct papers that he had made errors on, and refusing to pay her overtime. If she were to be late for work, she would be late to pick up her kid from sports classes. As a result, the boss was claiming that his authority as a superior allowed him to engage in unethical behavior.
What negative consequences are apparent in this situation and other situations where power is not balanced in the workplace?
Subordinates' views of the degree to which superiors participate in the persistent exhibition of abusive actions, avoiding intimate contact, is defined as unethical leadership (Schein and Schein, 2018). The importance of exposing the effect of abusive supervision on subordinates' unethical conduct is important, given the ubiquity as well as far impact of unethical leadership (Deng et al, 2018). However, the links between supervisor support and subordinates' immoral conduct are, to our knowledge, hazy. Since a result, abusive supervision may be linked to unethical conduct among subordinates, as the combination of person and circumstance predicts unethical behavior in companies. The mechanisms that underpin this perception-to-behavior connection, as well as the operating conditions of these procedures, are, nevertheless, unknown (Paramita et al, 2020). As a consequence, individual unethical conduct stymies organizational progress, and effective leaders assume a pivotal role in the prevention of unethical activity.
What steps should Janey take do to counteract the power struggle that is occurring with her new manager?
Janey has to be aware of power conflicts and how to recognize and understand them in order to avoid them. She must understand that a fight requires the participation of two people. She may simply refuse to take up the rope if she does not want to participate (Chowdhury and Gibson, 2019)). Instead of being frightened, she may attempt to strengthen her professional relationship and think optimistically. She may also shift her mindset from pessimism to possibility in an effort to repair the situation by demonstrating soothing conduct and respect.
References:
Chowdhury, N., & Gibson, K. (2019). This is (still) a man’s world: Young professional women’s identity struggles in gendered workplaces. Feminism & Psychology, 29(4), 475-493.
Deng, M., Zheng, M., & Guinote, A. (2018). When does power trigger approach motivation? Threats and the role of perceived control in the power domain. Social and Personality Psychology Compass, 12(5), e12390.
Paramita, W., Septianto, F., Winahjoe, S., Purwanto, B. M., & Candra, I. D. (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal (AMJ), 28(3), 42-49.
Schein, E. H., & Schein, P. A. (2018). Humble leadership: The power of relationships, openness, and trust. Berrett-Koehler Publishers.
4 pages
Compliance Versus Ethical Values
Ethical values refers to a set of established standards of good behavior which are used to regulate virtuous behavior. Com ...
Compliance Versus Ethical Values
Ethical values refers to a set of established standards of good behavior which are used to regulate virtuous behavior. Compliance is the act of being ...
Amazon Peer's Case Analysis
you must read and provide a response to at least two peer postings. Your response must be substantive and contribute to th ...
Amazon Peer's Case Analysis
you must read and provide a response to at least two peer postings. Your response must be substantive and contribute to the learning environment. Read two peer's case analysis and response each of them.attached is two peers paper.
SPT 333 SNHU Issue of Transgenders in Womens Sports Discussion
Journal 1-1 Assignment
First, read Chapter 2 in your text as well as the articles Assessing the Sociology of Sport: On Cul ...
SPT 333 SNHU Issue of Transgenders in Womens Sports Discussion
Journal 1-1 Assignment
First, read Chapter 2 in your text as well as the articles Assessing the Sociology of Sport: On Cultural Sensibilities and the Great Sport Myth and Transformational and Transactional Leadership. Also, review the requirements for your final project as outlined in the Final Project Guidelines and Rubric document.
Next, thinking about an issue you may want to address in your final project, address the following in a two- to three-paragraph journal assignment:
What are three recent examples of moral, ethical, or legal dilemmas you find in sport currently? What do you feel are the underlying issues of these dilemmas?
What sociological, management, and leadership theories might you use to address these issues? How might you employ them?
Cite from the text reading and the articles, and refer to the Final Project Guidelines and Rubric document to support your responses.
For additional details, please refer to the Module One Journal Guidelines and Rubric document.
Discussion 1-2 Post:
First, read Chapter 2 of your text (review Figure 2.1 in particular) as well as the required sections in the Handbook of Sports Studies and the article Assessing the Sociology of Sport: On Cultural Sensibilities and the Great Sport Myth.
Next, identify a current moral, ethical, or legal dilemma in sport that has gone viral through social media (Facebook, Twitter, YouTube, etc.) Research and identify two social media sources to help explain why you believe the current issue is important to the sport industry. Post your dilemma and your two sources to the discussion topic and in your initial post address the following:
Does this social media source present a current ethical, moral, or legal dilemma in sport today?
How effective is this source in discussing the dilemma?
How do you believe this issue relates to the ethics of sport and the interrelationship among all three of the areas (sport, society, and ethics)?
In responding to your peers, be sure to address whether or not you agree with their identification of their topic as a dilemma as well as their assessment of the social media source they chose to use.
To complete this assignment, review the Discussion Rubric document.
You may need access to the textbook for these assignments. Here is the code and link to download it. login info is the same as I have previously shared. Let me know if this doesn't work for some reason.
Your eBook redemption code: BED2RZDKAHPPYJK2QDAN
To access your ebook online or offline, follow the steps listed below:
Download the VitalSource Bookshelf software for free at: https://support.vitalsource.com/hc/en-us/articles/201344733-Bookshelf-Download-Options
Prior to installing, please make sure your computer meets the minimum system requirements.
Once you have successfully installed and registered the VitalSource Bookshelf®, click on the 'Account' menu -> Redeem Code -> Enter Redemption Code -> select Redeem
Once you have completed the code redemption, your eBook will now appear under 'Collections' pane found on the left-hand side. To download your ebook for online/offline access, double click the title and select "Download".
10 pages
Negotiation And Video Essay.edited
Negotiation lists among the most applicable forms of resolving disputes in different spheres of life. The clip video on "T ...
Negotiation And Video Essay.edited
Negotiation lists among the most applicable forms of resolving disputes in different spheres of life. The clip video on "The 30 Rock" shows the ...
Assignment 2: Marketing Plan, business & finance homework hlep
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must ...
Assignment 2: Marketing Plan, business & finance homework hlep
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:Define your company’s target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook. Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.Assess your company’s market competition. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.Defend your strategy to successfully compete against market leaders in your segment. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively. Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.Format your assignment according to these formatting requirements:Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.Section 2: Marketing Budget (MS Excel worksheets template)Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.Complete the Marketing Budget worksheet for your company. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.Leave the number at zero (0) for any marketing vehicles you do not intend to use.Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs
Similar Content
ACCT 201 Saudi Electronic University Financial Accounting Worksheet
College of Administration and Finance Sciences
Assignment (3)
Deadline: Saturday 27/11/2021 @ 23:59
Course Name: Financia...
Finance homework help
See attahmcnt HW 55.pdf ...
MCC Managers Personal Values as Drivers of Corporate Social Responsibility PPT
Final Presentation The final presentation will consist of you reflecting on key assignments completed in the course. In a ...
ECO 4462 Troy University COVID19 on the US Economy Research Paper
RESEARCH PAPER:For guidance, instructions, rubric, and sample formatting go to Modules > Research PaperResearch topic, ...
PowerPoint Presentation
Find a successful public service project that
exemplifies effective collaboration with different stakeholders, and summar...
MGT 425 Saudi Electronic University Mean Absolute Percentage Error Questions
Assignment # 2:
Learning outcomes:
1. Enable the students to find some structured ways of dealing with complex managerial
...
Spanning The Globe Approach To Problems
Ericks’s problem largely involves the expatriates’ interaction with the residents of the countries to which Tex Mark w...
2569426 Personal Statement
My name is Parvaneh Ghahramani, and I am writing to apply for the Master of Arts in Leadership at Trinity Western Universi...
Wrd 27e Ex 09 08
Answers are entered in the cells with gray backgrounds. Cells with non-gray backgrounds are protected and cannot be edited...
Related Tags
Book Guides
The Knife of Never Letting Go
by Patrick Ness
Steppenwolf
by Hermann Hesse
The Chosen
by Chaim Potok
The Road
by Cormac McCarthy
Murder on the Orient Express
by Agatha Christie
Dr Jekyll And Mr Hyde
by Robert Louis Stevenson
Cry the Beloved Country
by Alan Paton
The Subtle Art of Not Giving a F*ck
by Mark Manson
Get 24/7
Homework help
Our tutors provide high quality explanations & answers.
Post question
Most Popular Content
Organizational Behavior Discussion Responses
Write a reply minimum of 150 words for each discussion1 and discussion 2
Discussion 1:
Power is something that is attai ...
Organizational Behavior Discussion Responses
Write a reply minimum of 150 words for each discussion1 and discussion 2
Discussion 1:
Power is something that is attained when somebody has control over certain resources in any firm or organization. Janey’s boss obviously had a managerial position in Ohio Connection and used it in order to make her do things for him even if it was unfair. He used legitimate power that he had and used it negatively to make Janey work overtime and pay for it. Legitimate power is the kind of power held by the authorities in the firm. The higher the position in the firm, the more power the person holds. However, sometimes such power can be used by the authorities for their personal best as well. As managerial position stands high in the organizational hierarchy, Janey’s boss too had more power than the subordinates that include Janey as well. Through this power, he asked Janey to perform other tasks even though the power has been used negatively. It was unfair and Janey was not happy with it (Kovach, Mary, 2020).
Balance of power is essential for any organization in order to achieve its goals and objectives. If power is used negatively by authorities, it can result in some serious consequences. Most importantly it will lose the trust of employees in the authority. The cooperative behavior of the team will begin to vanish and it will ruin the reputation of the firm. It is obvious that the way Janey’s boss exercised his power over her did not make her happy and it will lessen her attachment with the firm. Ultimately, it will discourage employee loyalty and create a frustrating environment within the firm (Munduate, Medina, 2017).
Janey should talk to her new boss about her own situation and explain to him how working overtime is creating hurdles for her. Also, she needs to talk to him about employee rights. If she works overtime, she should be paid for it as it is the right thing to do. Talking to her boss about it might solve the situation as it is important to convey her problems to the managerial position.
References
Kovach, Mary (2020). "Leader Influence: A Research Review of French & Raven’s (1959) Power Dynamics," The Journal of Values-Based Leadership: Vol. 13: Iss. 2, Article 15.
Munduate, L., & Medina, F. J. (2017). 10 How Does Power Affect Those Who Have It and Those Who Don’t? Power Inside Organizations. An introduction to work and organizational psychology: An international perspective, 176.
Discussion 2:
What type of power did Janey's boss employ to get her to do the things that he wanted her to do?
Janey's boss took advantage of his position as her administrator, forcing her to stay late to compensate for him, correct papers that he had made errors on, and refusing to pay her overtime. If she were to be late for work, she would be late to pick up her kid from sports classes. As a result, the boss was claiming that his authority as a superior allowed him to engage in unethical behavior.
What negative consequences are apparent in this situation and other situations where power is not balanced in the workplace?
Subordinates' views of the degree to which superiors participate in the persistent exhibition of abusive actions, avoiding intimate contact, is defined as unethical leadership (Schein and Schein, 2018). The importance of exposing the effect of abusive supervision on subordinates' unethical conduct is important, given the ubiquity as well as far impact of unethical leadership (Deng et al, 2018). However, the links between supervisor support and subordinates' immoral conduct are, to our knowledge, hazy. Since a result, abusive supervision may be linked to unethical conduct among subordinates, as the combination of person and circumstance predicts unethical behavior in companies. The mechanisms that underpin this perception-to-behavior connection, as well as the operating conditions of these procedures, are, nevertheless, unknown (Paramita et al, 2020). As a consequence, individual unethical conduct stymies organizational progress, and effective leaders assume a pivotal role in the prevention of unethical activity.
What steps should Janey take do to counteract the power struggle that is occurring with her new manager?
Janey has to be aware of power conflicts and how to recognize and understand them in order to avoid them. She must understand that a fight requires the participation of two people. She may simply refuse to take up the rope if she does not want to participate (Chowdhury and Gibson, 2019)). Instead of being frightened, she may attempt to strengthen her professional relationship and think optimistically. She may also shift her mindset from pessimism to possibility in an effort to repair the situation by demonstrating soothing conduct and respect.
References:
Chowdhury, N., & Gibson, K. (2019). This is (still) a man’s world: Young professional women’s identity struggles in gendered workplaces. Feminism & Psychology, 29(4), 475-493.
Deng, M., Zheng, M., & Guinote, A. (2018). When does power trigger approach motivation? Threats and the role of perceived control in the power domain. Social and Personality Psychology Compass, 12(5), e12390.
Paramita, W., Septianto, F., Winahjoe, S., Purwanto, B. M., & Candra, I. D. (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal (AMJ), 28(3), 42-49.
Schein, E. H., & Schein, P. A. (2018). Humble leadership: The power of relationships, openness, and trust. Berrett-Koehler Publishers.
4 pages
Compliance Versus Ethical Values
Ethical values refers to a set of established standards of good behavior which are used to regulate virtuous behavior. Com ...
Compliance Versus Ethical Values
Ethical values refers to a set of established standards of good behavior which are used to regulate virtuous behavior. Compliance is the act of being ...
Amazon Peer's Case Analysis
you must read and provide a response to at least two peer postings. Your response must be substantive and contribute to th ...
Amazon Peer's Case Analysis
you must read and provide a response to at least two peer postings. Your response must be substantive and contribute to the learning environment. Read two peer's case analysis and response each of them.attached is two peers paper.
SPT 333 SNHU Issue of Transgenders in Womens Sports Discussion
Journal 1-1 Assignment
First, read Chapter 2 in your text as well as the articles Assessing the Sociology of Sport: On Cul ...
SPT 333 SNHU Issue of Transgenders in Womens Sports Discussion
Journal 1-1 Assignment
First, read Chapter 2 in your text as well as the articles Assessing the Sociology of Sport: On Cultural Sensibilities and the Great Sport Myth and Transformational and Transactional Leadership. Also, review the requirements for your final project as outlined in the Final Project Guidelines and Rubric document.
Next, thinking about an issue you may want to address in your final project, address the following in a two- to three-paragraph journal assignment:
What are three recent examples of moral, ethical, or legal dilemmas you find in sport currently? What do you feel are the underlying issues of these dilemmas?
What sociological, management, and leadership theories might you use to address these issues? How might you employ them?
Cite from the text reading and the articles, and refer to the Final Project Guidelines and Rubric document to support your responses.
For additional details, please refer to the Module One Journal Guidelines and Rubric document.
Discussion 1-2 Post:
First, read Chapter 2 of your text (review Figure 2.1 in particular) as well as the required sections in the Handbook of Sports Studies and the article Assessing the Sociology of Sport: On Cultural Sensibilities and the Great Sport Myth.
Next, identify a current moral, ethical, or legal dilemma in sport that has gone viral through social media (Facebook, Twitter, YouTube, etc.) Research and identify two social media sources to help explain why you believe the current issue is important to the sport industry. Post your dilemma and your two sources to the discussion topic and in your initial post address the following:
Does this social media source present a current ethical, moral, or legal dilemma in sport today?
How effective is this source in discussing the dilemma?
How do you believe this issue relates to the ethics of sport and the interrelationship among all three of the areas (sport, society, and ethics)?
In responding to your peers, be sure to address whether or not you agree with their identification of their topic as a dilemma as well as their assessment of the social media source they chose to use.
To complete this assignment, review the Discussion Rubric document.
You may need access to the textbook for these assignments. Here is the code and link to download it. login info is the same as I have previously shared. Let me know if this doesn't work for some reason.
Your eBook redemption code: BED2RZDKAHPPYJK2QDAN
To access your ebook online or offline, follow the steps listed below:
Download the VitalSource Bookshelf software for free at: https://support.vitalsource.com/hc/en-us/articles/201344733-Bookshelf-Download-Options
Prior to installing, please make sure your computer meets the minimum system requirements.
Once you have successfully installed and registered the VitalSource Bookshelf®, click on the 'Account' menu -> Redeem Code -> Enter Redemption Code -> select Redeem
Once you have completed the code redemption, your eBook will now appear under 'Collections' pane found on the left-hand side. To download your ebook for online/offline access, double click the title and select "Download".
10 pages
Negotiation And Video Essay.edited
Negotiation lists among the most applicable forms of resolving disputes in different spheres of life. The clip video on "T ...
Negotiation And Video Essay.edited
Negotiation lists among the most applicable forms of resolving disputes in different spheres of life. The clip video on "The 30 Rock" shows the ...
Assignment 2: Marketing Plan, business & finance homework hlep
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must ...
Assignment 2: Marketing Plan, business & finance homework hlep
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:Define your company’s target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook. Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.Assess your company’s market competition. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.Defend your strategy to successfully compete against market leaders in your segment. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively. Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.Format your assignment according to these formatting requirements:Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.Section 2: Marketing Budget (MS Excel worksheets template)Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.Complete the Marketing Budget worksheet for your company. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet: Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.Leave the number at zero (0) for any marketing vehicles you do not intend to use.Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs
Earn money selling
your Study Documents