2 pages project

Price: $20 USD

Question description

It will be talking about marketing strategy for a brewing company in the US: New Glarus.  This project is about introducing this brewing company to Germany (International Business)  more specifically the beer Spotted Cow. New Glarus Brewing This is a group project but I only needs the MARKETING STRATEGY part.  I've attached the guidelines. The paper needs to be TWO pages.

Here is some ideas that  i came up with: 
I'd say we do a soft entry during the Euro 2016 tournament. This is when we would mainly go to pins around Munich and offer free samples (tasting) of the product just to raise awareness of our product. I would suggest a full launch for October 2016 during the Oktoberfest in Munich. We would showcase our product there and market it using social media. (Facebook Twitter and Xing are top three most popular in Germany) I will look up a few commercials as well and then of course billboards and bus stations.

Tutor Answer

(Top Tutor) Daniel C.
School: UIUC
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors