Quiz 3 reaort

timer Asked: Feb 7th, 2016

Question description

1. Resorts have survived and prospered by changing with the times and (Points : 1)

  adopting new consumer tastes into their product and marketing mix
  attracting new investors with new funds for development
  using new advertising media as it becomes available
  updating their facilities

Question 2. 2. Three common financial assessment difficulties facing resorts are the uniqueness of resort characteristics, the dynamics of demand and cost of uncertainty, and the locational and institutional influences on uncertainty.  (Points : 1)


Question 4. 4. The three types of planning tools are (Points : 1)

  process, functional, and normative
  process, normative, and analytical
  analytical, functional, and corporate
  analytical, normative, and corporate

Question 6. 6. The stakeholders involved in the planning process of resorts (Points : 1)

  are the developers and owners
  can include people such as the developers and owners, members of the local community, and the government
  includes members of the local community and the developers
  are the owners

Question 9. 9. Place marketing raises the need to foster greater collaboration between the various stakeholder groups. (Points : 1)


Question 10. 10. The first phase in the resort development process is conceptualization, planning, and initiation. This is when (Points : 1)

  the resort developers approach the bank for funding
  when the project flowchart is created
  names for the resort are discussed and selected
  the developers break ground on the construction of the resort

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