i need the objective

Anonymous
timer Asked: Feb 17th, 2016

Question description

Objectives: The objectives should be set at the marketing level and be SMART. In other words they should be specific, measurable, achievable, realistic, and time bound. These objectives should be set based on your understanding of the client (refer to the SWOT analysis). Remember that objectives are not specific suggestions. Objectives should be broader than specific suggestion. The suggestions are in fact specific steps to achieve objectives



SWOT

1- STRENGHTHS

NAPA certified

Sign

Directed to middle-class

Family based

Trusted suppliers

Location

Brand loyalty

2- Name recognition

WEAKNESSES

Unorganized website

Not enough information

No Thrifty signs

Parking lot

Internet ranking

Social media

No advertisements

No promotions

3- THREATS

Competitors in nearby locations – Advanced Auto is near

Jeff Decker – previous owner

Loyal clients can stop going to Thrifty and go to Mr. Decker’s new business

4- OPPORTUNITIES

Expansion – current and non-current

Commercial

Coupon books (groupon)

Referral deals

Radio ads






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