i need the objective

timer Asked: Feb 17th, 2016

Question description

Objectives: The objectives should be set at the marketing level and be SMART. In other words they should be specific, measurable, achievable, realistic, and time bound. These objectives should be set based on your understanding of the client (refer to the SWOT analysis). Remember that objectives are not specific suggestions. Objectives should be broader than specific suggestion. The suggestions are in fact specific steps to achieve objectives



NAPA certified


Directed to middle-class

Family based

Trusted suppliers


Brand loyalty

2- Name recognition


Unorganized website

Not enough information

No Thrifty signs

Parking lot

Internet ranking

Social media

No advertisements

No promotions


Competitors in nearby locations – Advanced Auto is near

Jeff Decker – previous owner

Loyal clients can stop going to Thrifty and go to Mr. Decker’s new business


Expansion – current and non-current


Coupon books (groupon)

Referral deals

Radio ads

Tutor Answer

(Top Tutor) Studypool Tutor
School: University of Maryland
Studypool has helped 1,244,100 students
flag Report DMCA
Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors