Think Different Exercise

timer Asked: Mar 1st, 2016

Question description

In 1997, Apple, Inc. supported its "Think Different" marketing campaign

In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

  • What did each of the individuals contribute to the world?
  • How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
  • Are there defining characteristics shared among all or most of the individuals?
  • Why did Apple choose these individuals to appear in this advertisement?
  • Albert Einstein
  • Bob Dylan
  • Martin Luther King, Jr
  • Richard Branson
  • John Lennon (with Yoko Ono)
  • Buckminster Fuller
  • Thomas Edison
  • Muhammad Ali
  • Ted Turner
  • Maria Callas
  • Mahatma Gandhi
  • Amelia Earhart
  • Alfred Hitchcock
  • Martha Graham
  • Jim Henson (with Kermit the Frog)
  • Frank Lloyd Wright
  • Pablo Picasso

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