In 2014, Del cut its price by

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timer Asked: Mar 8th, 2016

Question Description

In 2014, Del cut its price by 18%. It's major competitor Samsung marched the price cut. The quantity sold by Del after the cut increased by 12.5%. In may 2015, the fortune newspaper reported that Del's profit fell by 25% as a result of a bad pricing strategy. Is there any evidence to determine whether thus decision y Del's managers decreased the firm's performance.


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