Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pre

Anonymous
timer Asked: Mar 8th, 2016

Question description

Sparrow Pharmaceuticals is the maker of several popular drugs used to
treat high blood pressure and arthritis. Over time, the company has
developed a positive relationship with many of the patients who use
its medications through a quarterly newsletter that offers the latest
information on new medical research findings and general health and
fitness articles. The company just has been acquired by a group of
investors who also own Soothing Waters Hot Tubs and Spas. The
marketing director for Soothing Waters would like to use Sparrow’s
mailing list for a direct-mail promotion.

Ethics Questions: 1. What should Sparrow Pharmaceuticals do? 2. Do you
think it is ethical to use customer information across multiple
divisions of the same company? Explain. 3. To which marketing
management philosophy do you think the marketing director for Soothing
Waters subscribes? Explain. 4. Does the AMA Statement of Ethics
address the use of the customer information by multiple divisions of
the same company? Go to http://www.marketingpower.com and review the
statement. Then write a brief paragraph on how the AMA Statement of
Ethics relates to Sparrow Pharmaceuticals’ dilemma. (To locate the
Statement of Ethics students would go to http://www.marketingpower.com
and in the top right corner they would select, “About AMA,” and
underneath “About AMA,” there are several Gray tabs to choose from,
select “Statement of Ethics,” and begin to review the Statement of
Ethics.)

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