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timer Asked: Mar 17th, 2016

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Unit III Research Paper

Select a major packaged goods company such as Proctor & Gamble, General Mills, or Kraft. Pretend you are a marketing executive, training new marketing research analysts about descriptive and causal research. Explain,in at least 300 words, examples of when you would use a survey, experiment, and test marketing in research for the company. For example, if General Mills is launching a new cereal, how would the company use surveys, experiments, and test marketing to increase the chances of success of the new product?

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