Branding is a key element of marketing strategy?

timer Asked: Apr 8th, 2016

Question description

Today, mascots are now considered as the brand’s best social media accessories. Some brands are maintaining a separate profile on Facebook, Twitter, and Instagram and building new fans and audience. This way, they are building loyalty and trust on their brand that can transfer to leads. Social media channels cost you nothing to create and maintain the account. Posting on your imaginary brand character profile gives you more freedom than posting on our corporate profile. Even in some serious industries, a mascot has the power to augment the brand message through content and social media channels. In fact, your mascot provides your brand with alternative marketing profiles

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