Marketing questions

timer Asked: Apr 13th, 2016

Question description

Half page long

Select a company that went out of business in the past five years due
to not properly embracing e-commerce and/or digital technology.
Examine and explain why the company went out of business based on its
marketing strategy. Suggest some marketing strategies the organization
could have implemented to stay in business. Support your reasoning
with sound and reasonable explanation and research.

Half page long

Marketing may not play an important role in a company’s organizational
hierarchy. Give your opinion about why this might happen. Explain the
potential consequences of a company giving little credence to
marketing, and support your reasoning with an example of a company
that is struggling or has gone out of business.

Half a page
Conduct online research to find an article about a company that has
been in the news during the past two years due to an ethical issue,
such as greenwashing, or questionable advertising or marketing.
Explain how the company arrived at this situation and how they could
have prevented this from happening

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