assignment is to create a billboard advertisement for IKEA’s new desk based on
the following ad brief.
Your advertisement must have at least a headline and a visual.
Sub-headlines and slogans are optional
Text information: Select a font style(s) and type all
your text information, including your headline, sub-headline, and body copy,
using MSWord or PowerPoint.
Visual: You may draw your visual by hand. You
may also use graphic software such as Adobe PhotoShop or Illustrator, and please
do not use stock photos.
Product: BEKANT Desk
- Male and female full-time office
workers in their 30’s and 40’s living in southern California (average
annual income = $ 100K+)
Non-digital billboards in Orange County and Los Angeles County
July – December, 2016
14’ h x 48’ w
· For this assignment, it is not
necessary to format your work to the billboard aspect ratio. But, your ad must
fit in the attached box (page 2).
Ergonomic / user-friendly
A billboard advertisement thumbnail (PDF file)
Using the table of uploaded file