Assignment OverviewLike many airlines around the world, leading Australian airline Qantas is facing very difficult times in spite of having a 65% market share in its home market of Australia. Due to rising fuel costs and a slow world economy, Qantas has recently been losing money and their CEO Alan Joyce has some tough choices to make. One difficult decision for Joyce is whether or not to sell Qantas’ frequent flyer program. It may seem odd for an airline to sell its frequent flyer program, but Qantas’ program is much more than just an airline reward program. Members of this program can gain points not only by flying on Qantas but also through other means such as shopping at one of Qantas’ corporate partners or using one of their credit cards. Points can be redeemed not only with free flights, but also with products from numerous retailers. Over 10 million Australians belong to this rewards program, almost half of the population.The frequent flyer program is Qantas’ most valuable asset and a sale of this program would help Qantas get out of its current financial troubles. However, selling the program would also mean allowing another company to have access to Qantas most loyal customers including their business class and first class customers. In the long-run, there is potential the sale could backfire and would not be wise.Do some research on CEO Joyce’s current choice of whether or not to sell their frequent flyer program, and also thoroughly review the background materials on intuitive versus rational decision-making including Moshal (2009) and Kourdi (2011). Your assignment will be to apply the background materials concepts to Joyce’s current big decision.Some specific articles on Qantas to get you started:Ross, K. (2014, Aug 27). Qantas CEO faces tough choices. Wall Street Journal [Proquest]Ironside, R. (2014, Aug 15). Qantas warned to ground plans to sell frequent flyer program. The Gold Coast Bulletin [Proquest]Gilder, P. (2014, Mar 29). Loyalty future cloudy. The Gold Coast Bulletin [Proquest]Australia: Qantas frequent flyer hits 10 million member mark. (2014). MENA Report [Proquest]Case AssignmentOnce you have finished reading about Qantas and reviewing the background materials including Moshal (2009) and Kourdi (2003), write a 4- to 5-page paper addressing the following questions:Is the decision whether or not to sell Qantas’ frequent flyer program a strategic or operational decision? Is it a programmed or non-programmed decision? Explain your answer using references to Moshal (2009) or Kourdi (2003).Suppose Alan Joyce decides to take a rational approach to the decision whether or not to sell the frequent flyer program. List a step-by-step approach you would recommend, and include specifics regarding what kind of information or choices should be considered at each step. Do not just list the steps, give detail at each step and use material both from your research on Qantas and from Moshal (2009) or Kourdi (2003) to come up with these steps.Joyce has been the CEO of Qantas for six years and is an experienced airline executive. Given his experience, do you recommend Joyce use a rational or intuitive approach to this decision? If there is a new CEO who comes from another industry and does not have this airline experience, would you recommend they use a rational or intuitive approach? Explain your reasoning, and make references to Moshal (2009) or Kourdi (2003) as appropriate.Assignment ExpectationsFollow the assignment instructions closely and follow all steps listed in the instructionsStay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to summarizing general background materialsMake sure to cite readings from the background materials page. Rely primarily on the required background readings as your sources of informationInclude both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations.Privacy Policy | Contact

Your report should be approximately 2000 words, use 1.5 spacing with 12point Times New Roman font forthe body of the report, Headings should be in Arial font and bolded. You should consult appropriate casestudies and other references from the library or online scholarly articles as sources for information. Correctcitation of sources is mandatory and must be in Harvard Style.This Management Report contributes up to 30% of the total mark for this Unit of Study. The expectation isthat the activities associated with this assignment will culminate in a professionally written report.Topic:A Mobile Business solution for customers can represent an expensive and complex proposition for a companyto implement. Assume management has contracted you to consider such an implementation for their business.Write a report discussing the technologies, platforms, success factors, and enablers for a successfulimplementation. Discuss the different cost factors and key components of a mobile solution that will influencethese costs. You should use case studies to support your arguments where appropriate and to provide exampleson different experiences.Your report must include:Assignment Cover Page: Use the cover sheet providedTitle Page: Include the Assignment Title, Student Name & Number, Date& Unit name/codeIntroduction: Introduction to the topic, a statement of the purpose of thepaper and a brief description of the paper’s structure.Body: Discuss, compare and/or contrast different perspectives,present arguments supporting the purpose of the paper.Conclusion: Summarize the salient points you have made in the body of thepaper. These should match your stated purpose.References/ Bibliography: Must be consistent in Harvard style.The footer must include your name, student ID, and page number. A header should include a short version ofthe title.You should visit http://www.canberra.edu.au/studyskills/writing for some general help on academic writing,especially the sections on ‘writing an introduction’ and ‘answering the question’.

Read: Sand by Saya: The Challenges of a Small Business Going Global. Then complete the following: Add your opinion about the choices and decisions being made—if this was your company, would you make this choice? What would you do differently? Word Count:500References: 2