Module 7: Discussion Forum

timer Asked: Apr 21st, 2016

Question description

Watch the TED Global 2009 Talk, “Cynthia Schneider: The Surprising Spread of Idol TV”:

  • In what ways do the media influence culture in this case study? In what ways does culture influence the media?
  • Is the dominant culture created, maintained, and reproduced in this case study?
  • Does the export of American media, like the American Idol format, reinforce indigenous dominant culture, or does it actually spread the dominant culture of the West through these competition shows?
  • How does American dominant culture influence this presentation itself?

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