short reading

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timer Asked: Apr 22nd, 2016

Question Description

  • Read about 'suggestion' on page 322 in your textbook.
  • Think of five ways you use the power of suggestion in your life - to create an impression on a boss, friend, mate, teacher, parent, or in general.  Remember, suggestion is "presenting ideas in such a way as to reveal certain aspects or qualities and to conceal others."  It is not merely "making a suggestion". 
  • Post your thoughts under M5 - Suggestion. (20 points) 
  • Respond to at least TWO (user1 and user 2 )other classmates' postings. The responses should be at least 3-4 sentences each:  Were there examples correct, using the definition from the textbook?  Make a connection with their suggestions; do you ever do the same?  (10 points) 

User 1 

I could better my power of suggestions by:

  1. Learning to connect with people- by learning to connect with others you gain more people skills and you can use that to help understand certain situations.
  2. Learn good listing skills- by obtaining listening skills you will be able to understand what people may be feeling by what tone they are speaking in.
  3. Study and use body language- by being able to read a person’s body language you are able to see what type of mood the person may be in which can help in certain situations
  4. Learn how to recognize and manage stress- If you can learn to recognize what triggers stress in your life you can learn to avoid those triggers or develop coping skills that can help you deal with the stress in your life without it negatively affecting your social life.
  5. Being kind to myself- in order for you to have a happy healthy life you have to take care of yourself, the best way to do that is to love yourself so you can love others.
User 2 

I could use the power of suggestion by:

1. Healthy Diet- If I maintain a Healthy diet, my family will also get a healthy diet as well and they will be energetic.

2. Learn  Organization skills: by learning to be organized you can earn back more time if the area is clean and will help yourself be less stressed.

3. Make up- To suggest that my complexion is more eye catching than it is.

4. When I wear high heels- to suggest that I am not really 4'11 and a half.

5. when I Wear perfume- To suggest that I smell like flowers.

This one was kind of confusing I feel like.


Unformatted Attachment Preview

R 8 NE P afte websites, commercials, talk shows, interview programs, for the М. lik bl consumers, we have a wide array of options for getting information on co ro ublic arguments, which formerly consisted largely of political speeches and debates, can now be found in electronic media in articles, blogs programs, programs focusing on satire like The Daily Show, The Colbert Report and Saturday Night Live and, more subtly, on sitcoms and dramas. Arguments that appear in print include advertisements, essays, and editorials. As citizens and a candidate, or a product; on any given day, we may surf the Web, access Face book and other social media sites, receive e-mails and tweets, read a newspaper these multiple means of accessing information provide incredible resources for or magazine, watch television, download a podcast, and listen to the radio. While they also compete for our attention. Increasingly, as we seek to determine what true or false and which policies, candidates, and products are in our best interest, we have to walk through the minefields of misinformation, clever but empty sound bites, exaggerated product promises, and glitzy personal and commercial promo- tions. This chapter will consider how media influence, shape, and alter the many W 15 some ally olde ning con messages we receive. rea wi Electronic and print media use a variety of persuasive techniques that critical think- ers should understand. Most of these techniques come under the heading of sugges- tion; there are also a number of technologies that seek to exert influence on target th ca audiences through subliminal persuasion. fe Suggestion in Daily Life Suggestion means presenting ideas or images in such a way as to reveal certain as- pects or qualities and to conceal others. Just as powerful connotations are attached to certain words, powerful memories and feelings are attached to our human senses . Images, colors, sounds, tastes, and smells all evoke different emotions for individu- als. When athletes stand on an Olympic victory platform and hear the sounds of their national anthems and view their nations' flags, they and their watching coun- trymen may experience deep emotions, while viewers with little or no connection to those nations are not similarly moved by the sights and sounds presented. People generally have strong reactions, both positive and negative, to sensory phenomena based on their own experiences; consider your responses to flashing lights from a police car, photos of a vacation spot you enjoyed, a song that reminds you of a sig- nificant time or person in your life, the taste of your favorite childhood foods and drinks, and the smell of familiar flowers, coffee, baked goods, or cologne. Logos for high schools and colleges, songs and decorations related to holidays, and religious music and symbols may also trigger emotional responses. Consumers are also emotionally identified with their favorite products and may react negatively if the symbols for these products are changed. When the Gap cloth- ing company tried to change its old logo, consumers felt strongly enough to com plain about it on Facebook, twitter, and blogs, and the company restored the famil- iar symbol, as noted in the following excerpt. 7. Suggestion in Me ES 0 for a new S NEW YORK (AP) Gap is back to blue. The casualwear chain will keep its decades-old white on navy blue logo after all. The move comes just one week after the company swapped it online them to complain about it online. logo without saying a word. The new logo irritated fans, spurring Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late. comes, we'll handle it in a different way,” Hansen said.2 “There may be a time to evolve our logo, but if and when that time ally nings We often use the power of suggestion to create impressions in our personal lives; sometimes these impressions help us look or seem better or different than we actu- are Women (and some men) use suggestion when they wear makeup to look older , younger, or prettier . Hats may be worn to cover a bad hair day or the begin- of hair loss or to show identification with an athletic team. Clothing choices conceal flaws and sometimes suggest status or, conversely, a disregard for status. People use the power of suggestion in the professional world also, such as when a real estate agent tells a client to bake something sweet for an open house so the home will seem warm and inviting; or when salesclerks are told to look busy, even when there is no real work to do; or when a car salesperson asks a customer to sit inside a car and feel comfortable, hoping that the suggestion of ownership and the smell and feel of a new car will induce him or her to buy. Dr. Alan Hirsch, neurologic director of the Smell and Taste Treatment and Research Foundation in Chicago, did a study on the effect of smell at a Las Vegas casino. When interviewed by National Public Radio's Neal Conan, he said, What we found was, in the presence of a pleasant odor, there was an in- creased amount of money people placed in slot machines. The increase was of 45.11 percent, which was highly significant because when we looked at the control area where there was no odor, there was only a two percent change compared to the weekends before and the weekends after. Smart Money magazine columnist Russell Pearlman calls the use of scents in casinos, subliminal relaxation: Taking a cue from retailers, casinos often circulate oils and scents through their ventilation systems to try to put gamblers in a good mood. At 500,000 square feet, the gaming/hotel section of the Mohegan Sun complex in Uncasville, Conn., is the largest scented building in the world. It has more than a dozen different smells circulating within its walls, says Mark Peltier, cofounder of AromaSys, the firm that installed the system. And The Venetian casino in Las Vegas, also an AromaSys client, circulates an array of herbal scents, including lavender, throughout the casino floor. Emily Fredrix, "Gap Gets Rid of New Logo," http://www.huffingtonpost.com/2010/10/12/gap-gets- rid-of-new-logo_n_759131.html. USA Today, 1993. . CHAPTER 8 I stay Why the olfactory overload? It's generally believed that people will longer-and therefore spend more--in a place with a pleasant smell, says Peltier. The scents have no known harmful side effects, but be aware that is might be more than just the free drinks making you feel so happy-go-lucky British professor Mark Griffith discusses how marketers attempt to stimulate all of a consumer's senses in order to create brand loyalty: Like memories, sensory perceptions are unique to each of us and have the capacity to emotionally stimulate, leaving the chance to build brands by leveraging the five senses wide open. Some commercial operators have already got the hang of sensory appeal. For instance, some supermarkets bake fresh bread on the premises so passersby smell the aroma, are struck with hunger and are drawn inside. One major British bank introduced freshly brewed coffee to its branches with the intention of making customers feel at home. The familiar smell was used to help relax the customers. Other examples include a leading chain of toiletry stores which pumped the smell of chocolate through its air conditioning system in the run up to Valentine's Day, and a well-known clothes shop which filled its flagship stores with the smell of freshly laundered shirts. Like smell, sound also evokes memory and emotion. Meaningful sound is a cheap but very effective way of appealing to another of a customer's senses and of powerfully enhancing a brand's message or appeal. A pop song from your youth can help bring back the excitement felt in your teens. Sound effects and noise in the gambling environment are very important in getting people to gamble. Sound effects—especially in activities like slot machine playing—are thought to be gambling-inducers. Constant noise and sound gives the impression of a noisy, fun and exciting environment. Walk into any casino in Las Vegas and you will experience this. It's also common for slot machines to play a musical tune or buzz loudly if you win, with low denomination coins hitting a metal payout tray making lots of noise. This is all deliberate. It gives the impression that winning is far more common than losing (as you cannot hear the sound of losing!). So next time you're in a room full of 1,000 slot machines, remember that the sound of 20 of them paying out is more audibly noticeable than the 980 machines that are losing money for the punter (gambler). S Suggestion is also a major factor in the design of stores. Joseph Weishar, author of Design for Effective Selling Space, claims that retailers can use store design to exert significant control over the responses of their customers. Weishar says that shoppers move in predictable patterns; for example, 80 percent of customers turn right when they walk into a store. Savvy retailers place the items they most want to sell to the right of the store entrance. In addition, they find ways to move customers to the back of the store, often by featuring sales in that area; since most people don't leave the same way they came in, a trip to the back ensures a round trip through the your-casino-wont-tell-you-17277/?page=4. 4 -10 Things Your Casino Won't Tell You," http://www.smartmoney.com/spending/rip-offs/10-things- Mark Griffiths, "Scenting Success," http://www.pokerplayer.co.uk/sports-betting/news/651/gambling- psychology.html.
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