Description
External and Internal Environments
Due Week 4 and worth 350 points
EACH NUMBERED TOPIC MUST BE SPECIFIED AS A HEADING WHEN ANSWERING
Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
6. Determine the company’s resources, capabilities, and core competencies.
7. Analyze the company’s value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.
8. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Identify how the six segments of the general environment affect an industry and its firms.
- Identify the five forces of competition.
- Analyze the external environment for opportunities and threats that impact the firm.
- Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
- Use technology and information resources to research issues in business administration.
Explanation & Answer
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Resources, capabilities, and core competencies of the Walmart Store incorporation
Adequate resources, distinct capabilities, and core competencies provide a company sustainable
competitive advantage over its competitors. These are considered as the foundation of the core
competitive positioning. Resources are the firm’s tangible and intangible resources including
capital equipment, brand, patent, employee skills, and financial resources (Prezi Presentation,
2012). Capabilities are the abilities of the company to integrate and utilize tangible and
intangible resources to achieve the desired goals (Prezi Presentation, 2012). Core competencies
are the knowledge and technical capacities that make a company distinct from the rest of the
competitors in the market (Prezi Presentation, 2012).
Over 54 years (From 1962 to 2016) of its operation, Walmart has developed an adequate
resources, distinct capabilities, and core competencies to combat in the market successfully.
Adequate resources, distinct capabilities, and core competencies of the Walmart has provided
leadership position in the market. The resources, capabilities, and core competencies of the
Walmart are pointed below.
Resources
Brand
Walmart has already a high brand value in the market. It has created a strong position in the
mind of the customers. As per Fortune Statistics, Walmart is the 42th most admired company in
the world (Ranking Per Brand, 2106). As per Brand Finance Survey, Walmart is in the 8th
position among top 100 US brands (Ranking Per Brand, 2106). As per Fortune 500, Walmart is
the number one brand of USA in 2016 (Fortune, 2016).
Core Competencies
Cost Leadership
Walmart has developed strong cost leadership in the market. None of the store in the market can
compete Walmart with cost in the market. This cost leadership enables it to offer products at
discounted price in the store as compared others in the market. As compared to target Store
Incorporation, the second largest company in the consumer retainer industry of USA, Walmart
has 3.8% pricing advantage (Moskowitz, 2014). Incredible successful supply chain management
system of the company has provided this cost leadership (Ko, 2011).
Culture
Walmart has developed a highly conductive and business oriented customer. The culture of the
business is very working friendly for the employees. Sam Walton, the founder of the Walmart,
likes to called the employees associates and treats them as partners. The ideas and suggestions of
the employees are highly appreciated and accepted.
Distribution Channel
Walmart operate its business operation with unrivaled global network of 144 distribution centers
over 11527 l...
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