Description
Part 1
All types of effective sales proposals require advance preparation by the salesperson. This preparation can range from scripting sales calls and writing proposals to tailoring sales dialogues to a specific customer’s needs.
In a 1-2 page essay, explain how you would make an effective sales presentation to a prospect using each of the following:
- A canned presentation
- A written proposal
- An organized presentation or dialogue
Part 2
Read the Chapter Case on page 170 and answer the 4 questions that follow in 1 -2 pages.
Explanation & Answer
Running Head: EFFECTIVE SALES PROPOSAL
Effective Sales Proposal
Student’s name:
Course:
Instructor:
Date:
1
EFFECTIVE SALES PROPOSAL
2
A number of tools can be used in making a sales presentation one of them being a canned
presentation. A canned presentation is basically a scripted sale call, memorized presentations as
well as automated (Miller,et.,al 2008) . It is a kind of presentation that is systematic and is in a
well organized manner and it includes all the data about the company and the product. I would
effectively make a sales presentation by use of the canned presentation by doing as follows: By
making a canned presentation that can be repeated severally and if possible make minor changes
depending on the type of audience I am presenting to or any updates on the product that could
made in the foreseeable future. The objectivity of the presentation is another element I would
consider in making the canned presentation effective. The presentation should cover all the
objectives required and be precise.
Time allocated for the presentation is also an essential factor I would consider in making
a canned presentation since if I would be allocated a sho...