Description
"Marketing Strategy" Please respond to the following:
- Imagine you have been promoted to a brand manager for a frozen pizza. The
promotion is a challenge being that sales for the pizza have gone backward three
years in a row. Assess what you will need to know or what questions need to be
answered before you can size up what is not working about the current strategy. - Pick a new product category that has been introduced in the past six months.
(Be sure to pick a new product category such as the tablet, instead of a newer
version of an existing product, such as the iPad 2). Develop a strategy to
assess how to measure the new product’s success or failure over a 12-month
launch period.