individual assignments weeks 3 and 4 mkt/421 no plagiarism original work

timer Asked: Jun 19th, 2013

Question Description

I need support with this Business question so I can learn better.

weeks 3 and 4 need to be familiar with University of Phoenix

w3-Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,000- to 1,350-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:  

·  Identify the areas where additional market research is needed.

·  Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines.

Or you may elect  to write about this assignment:

Dell vs. Intel – Handout to follow

·  Describe their similarities and differences

·  Compare and contrast their marketing objectives

·  How has each CEO’s early background made a mark on where they are today

·  What is their customer service style

·  A chapter on both from What the Best CEOs know will follow with more instruction

w4-VisitBlue Ocean Strategy: approach to create innovative products and services in the marketplace. "Blue Ocean Strategy offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms."

Think of an industry: in what ways has or could Blue Ocean thinking changed that industry? Provide examples.

Write a 1,100- to 1,450-word summary in which you address the following :

·  The industry or organization

·  Your recommended solutions or ideas, including why

·  OR: write about an organization that has already developed Blue Ocean Strategy and describe their current structure and methodologies that encompass BOS

Please pick an original firm or organization and not one already discussed in the book.

Format your paper consistent with APA guidelines.

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