The importance of competitive intelligence

timer Asked: Jun 19th, 2013

Question description

I will pay well Ineedthese done ASAp 

weeks 3 and 4 need to be familiar with University of Phoenix

w3-Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,000- to 1,350-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:  

· Identify the areas where additional market research is needed.

· Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.

Format your paper consistent with APA guidelines.

Or you may elect  to write about this assignment:

Dell vs. Intel – Handout to follow

· Describe their similarities and differences

· Compare and contrast their marketing objectives

· How has each CEO’s early background made a mark on where they are today

· What is their customer service style

· A chapter on both from What the Best CEOs know will follow with more instruction

w4-VisitBlue Ocean Strategy: approach to create innovative products and services in the marketplace. "Blue Ocean Strategy offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms."

Think of an industry: in what ways has or could Blue Ocean thinking changed that industry? Provide examples.

Write a 1,100- to 1,450-word summary in which you address the following :

· The industry or organization

· Your recommended solutions or ideas, including why

· OR: write about an organization that has already developed Blue Ocean Strategy and describe their current structure and methodologies that encompass BOS

Please pick an original firm or organization and not one already discussed in the book.

Format your paper consistent with APA guidelines.


Assignment for Dell /Intel

  • Identify each business professional and briefly describe their main contributions to the field.
  • Discuss the resistance that each encountered in presenting and furthering their research, ideas, or programs.
  • Discuss any similarities you see in their professional stories.
  • Note how each one differed.
  • Finally discuss what factor(s) you think (environmental, professional, personal) may have impacted their success.

Make sure it is APA formatted and please make use of online research by addressing more than just what is in the handout I gave you.  Paper is to be the same length as the Kudler assignment.

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