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MBA 6011 South University Week 5 Apple Communication Strategy Presentation
MBA6011 Creating the Communication StrategyThis course has a major project assignment due in Week 5. It will take more tha ...
MBA 6011 South University Week 5 Apple Communication Strategy Presentation
MBA6011 Creating the Communication StrategyThis course has a major project assignment due in Week 5. It will take more than a week's effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.Using the same organization Apple, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization's board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.First, you will synthesize the key insights you have learned during the past five weeks.Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week's presentation.The following sections provide greater detail about the two pieces of your presentation.Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the "big ideas" to help guide your reader through the main points.In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks' papers. Show that you can summarize the material and present the most important points to your audience.PART 1: SUMMARY OF KEY INSIGHTS FROM THE COURSE PROJECT TO DATEUsing course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization's ability to complete the mission.New Mission; New Product/Service (2 slides)Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.Service Delivery Enhancements (2 slides)Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.PART 2: COMMUNICATION STRATEGYAs new material for this week, you need to communicate to your "organization's" market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:Advertisement (5–7 slides)Propose an advertisement featuring the new (improved) services and containing the following elements:A headlineA subhead lineA brand–positioning statementAn artworkA layoutJustify traditional and nontraditional channels to carry the advertisement.In the notes section, justify your channel selection. Use research to support your work.Pricing (2–3 slides)Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.Conclusion (1 slide)Conclude with a statement positioning the brand around the new service delivery.In the notes section, defend the statement. Support your work with research.SUBMISSIONS DETAILS:The presentation should be 12 to 15 slides in length.Place any references on the last slide, using APA style.By the due date assigned, submit your work to the Submissions Area. Due June 1 at 11:59 PM Only what you need to cover the information.
4 pages
Company Report Card
Walmart company is a multinational company that deals with grocery stores, hypermarkets and discount department stores. Th ...
Company Report Card
Walmart company is a multinational company that deals with grocery stores, hypermarkets and discount department stores. The company’s competitor is ...
ENTR 427 American Military University Week 1 Diffusion of Innovation Paper
Week 1 Assignment: Survey (CO1)Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the in ...
ENTR 427 American Military University Week 1 Diffusion of Innovation Paper
Week 1 Assignment: Survey (CO1)Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the interest level of your target market for your innovation. Using the 5 key determinants of the Diffusion of Innovation (Roger's, E. 2003), frame the challenges into scales using the attached survey methodology for constructing your innovation questionnaire. Next, reach out to potential/current customers in your target market and ask them to complete the survey. Compile your results. Please use the attached document as your guide.Minimum 2 pagesMinimum 2 scholarly sourcesI will attach necessary documents to complete assignment.
Rasmussen University Deliverable 6 Using Business Visuals Powerpoint
Scenario
You are a website designer and are currently being considered as the designer for a complete redesign of a medica ...
Rasmussen University Deliverable 6 Using Business Visuals Powerpoint
Scenario
You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility's website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer.
As you begin your presentation, you decide that your design will include the following visual concepts and elements:
Visual Organization
Visual Simplicity
Visual Interactivity
Charts and Graphs
Images
In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers.
After creating the website, you record your explanation of your visual design choices in an audio/video screen share.
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There was a great deal of material on handling change. The paper should detail the initial project business case, how the ...
Rescue Me and Help Me App Project
There was a great deal of material on handling change. The paper should detail the initial project business case, how the project was planned in an agile mode and the environment of the organization (is the process stable, are stakeholders accountable etc.) If you do not have a agile project to use, take a upcoming project and apply the theory to that project and describe how you would handle change by doing agile. Also, detail the impediments you will or may encounter and how you will address them. 750 words, not include title page and references.APA format
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Most Popular Content
MBA 6011 South University Week 5 Apple Communication Strategy Presentation
MBA6011 Creating the Communication StrategyThis course has a major project assignment due in Week 5. It will take more tha ...
MBA 6011 South University Week 5 Apple Communication Strategy Presentation
MBA6011 Creating the Communication StrategyThis course has a major project assignment due in Week 5. It will take more than a week's effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due.Using the same organization Apple, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization's board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.First, you will synthesize the key insights you have learned during the past five weeks.Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week's presentation.The following sections provide greater detail about the two pieces of your presentation.Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the "big ideas" to help guide your reader through the main points.In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks' papers. Show that you can summarize the material and present the most important points to your audience.PART 1: SUMMARY OF KEY INSIGHTS FROM THE COURSE PROJECT TO DATEUsing course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization's ability to complete the mission.New Mission; New Product/Service (2 slides)Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.Service Delivery Enhancements (2 slides)Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.PART 2: COMMUNICATION STRATEGYAs new material for this week, you need to communicate to your "organization's" market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:Advertisement (5–7 slides)Propose an advertisement featuring the new (improved) services and containing the following elements:A headlineA subhead lineA brand–positioning statementAn artworkA layoutJustify traditional and nontraditional channels to carry the advertisement.In the notes section, justify your channel selection. Use research to support your work.Pricing (2–3 slides)Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.Conclusion (1 slide)Conclude with a statement positioning the brand around the new service delivery.In the notes section, defend the statement. Support your work with research.SUBMISSIONS DETAILS:The presentation should be 12 to 15 slides in length.Place any references on the last slide, using APA style.By the due date assigned, submit your work to the Submissions Area. Due June 1 at 11:59 PM Only what you need to cover the information.
4 pages
Company Report Card
Walmart company is a multinational company that deals with grocery stores, hypermarkets and discount department stores. Th ...
Company Report Card
Walmart company is a multinational company that deals with grocery stores, hypermarkets and discount department stores. The company’s competitor is ...
ENTR 427 American Military University Week 1 Diffusion of Innovation Paper
Week 1 Assignment: Survey (CO1)Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the in ...
ENTR 427 American Military University Week 1 Diffusion of Innovation Paper
Week 1 Assignment: Survey (CO1)Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the interest level of your target market for your innovation. Using the 5 key determinants of the Diffusion of Innovation (Roger's, E. 2003), frame the challenges into scales using the attached survey methodology for constructing your innovation questionnaire. Next, reach out to potential/current customers in your target market and ask them to complete the survey. Compile your results. Please use the attached document as your guide.Minimum 2 pagesMinimum 2 scholarly sourcesI will attach necessary documents to complete assignment.
Rasmussen University Deliverable 6 Using Business Visuals Powerpoint
Scenario
You are a website designer and are currently being considered as the designer for a complete redesign of a medica ...
Rasmussen University Deliverable 6 Using Business Visuals Powerpoint
Scenario
You are a website designer and are currently being considered as the designer for a complete redesign of a medical facility's website page. They have not updated their website in over 15 years due to the lack of staff. The website needs the redesign to target the specific visual preferences of patients and medical clients. They have several other designers that they are interviewing, and you decide to create a video presentation to impress them to choose you as their website designer.
As you begin your presentation, you decide that your design will include the following visual concepts and elements:
Visual Organization
Visual Simplicity
Visual Interactivity
Charts and Graphs
Images
In designing these visual elements, you keep the target audience of patients and medical clients as the main focus. You carefully consider what these types of people wish to see at a medical facility. You also consider what visual elements will attract the eye, and yet enhance a specific mood and emotional response for viewers.
After creating the website, you record your explanation of your visual design choices in an audio/video screen share.
Rescue Me and Help Me App Project
There was a great deal of material on handling change. The paper should detail the initial project business case, how the ...
Rescue Me and Help Me App Project
There was a great deal of material on handling change. The paper should detail the initial project business case, how the project was planned in an agile mode and the environment of the organization (is the process stable, are stakeholders accountable etc.) If you do not have a agile project to use, take a upcoming project and apply the theory to that project and describe how you would handle change by doing agile. Also, detail the impediments you will or may encounter and how you will address them. 750 words, not include title page and references.APA format
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